Competitors SWOT Analysis
Internal Analysis
Retail mixed overview
Product Strategy Strength
S.1. Burger are easy to eat.
S.2. Different kinds of burger patty like fish and chicken will be added for people who are health conscious
S.3 Many size variety of the patty (1/8 , 1/4 ,1/2 pounds.) Weaknesses
W.1. Some people do not like burgers.
W.2. For health conscious people sometimes they do not prefer beef patty.
W.3 Many of our competitors (HID Burger, Boom Burger, Vanitea) offers burgers
Opportunities
O.1 Other business do not offer the same products that we have (Pizza burger, waffle burger)
O.2.Dcoi is more of offering liquors therefore people don’t always drink. O.1. & S.2. Create a burger that is unique and healthy (Chicken and Fish Burger with Veggies, wheat bread buns) O.1. & W.2. Offer different kinds of burger …show more content…
O.2. Boom burger does not have an aircon
O.3.HID, Vanitea, Boom Burger’s place has low lighting.
O.1. & S.4. We will use our large space to insert more tables for our customers to dine in.
O.3. & S.3. Using bright LED lights to attract potential customers, and dim LED light to make sure our customers relaxed and comfortable inside our store. O.1. & W.2. During the peak hours, make the outside part of the store brighter, and start to give away flyers (with discounts), and coupons to the people to increase chance of getting more customers.
O.3. & W.5. Use the brightness of the LED lights outside the physical store in order to let the people become aware of the existence of the company as if they are welcome to eat there at any time
Threats
T.1. HID, Boom Burger, Dolce, Dcoi, and Vanitea are established compared to Kunste.
T.2 Boom burger, Dolce, Vanitea and HID are sharing almost the same target market.
T.3. HID burger’s atmosphere is relaxing and a nice place to eat.
T.4 People can easily locate boom burger, Vanitea, HID’s physical
Internal Analysis
Retail mixed overview
Product Strategy Strength
S.1. Burger are easy to eat.
S.2. Different kinds of burger patty like fish and chicken will be added for people who are health conscious
S.3 Many size variety of the patty (1/8 , 1/4 ,1/2 pounds.) Weaknesses
W.1. Some people do not like burgers.
W.2. For health conscious people sometimes they do not prefer beef patty.
W.3 Many of our competitors (HID Burger, Boom Burger, Vanitea) offers burgers
Opportunities
O.1 Other business do not offer the same products that we have (Pizza burger, waffle burger)
O.2.Dcoi is more of offering liquors therefore people don’t always drink. O.1. & S.2. Create a burger that is unique and healthy (Chicken and Fish Burger with Veggies, wheat bread buns) O.1. & W.2. Offer different kinds of burger …show more content…
O.2. Boom burger does not have an aircon
O.3.HID, Vanitea, Boom Burger’s place has low lighting.
O.1. & S.4. We will use our large space to insert more tables for our customers to dine in.
O.3. & S.3. Using bright LED lights to attract potential customers, and dim LED light to make sure our customers relaxed and comfortable inside our store. O.1. & W.2. During the peak hours, make the outside part of the store brighter, and start to give away flyers (with discounts), and coupons to the people to increase chance of getting more customers.
O.3. & W.5. Use the brightness of the LED lights outside the physical store in order to let the people become aware of the existence of the company as if they are welcome to eat there at any time
Threats
T.1. HID, Boom Burger, Dolce, Dcoi, and Vanitea are established compared to Kunste.
T.2 Boom burger, Dolce, Vanitea and HID are sharing almost the same target market.
T.3. HID burger’s atmosphere is relaxing and a nice place to eat.
T.4 People can easily locate boom burger, Vanitea, HID’s physical