Morningtar Case

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Morningstar is a Chicago-based investment research firm that compiles and analyzes fund, stock and general market data. They also provide an extensive line of internet, software and print-based products for individual investors, financial advisors and institutional clients. The research reaches all corners of the world: North America, Europe, Australia, and Asia. Among its many offerings, Morningstar's comprehensive, one-page mutual and exchange-traded fund (ETF) reports are widely used by investors to determine the investment quality of the more than 2,000 funds it covers.

Morningstar is a respected and reliable source of independent investment analysis for all levels of fund and stock investors, ranging from inexperienced beginners to sophisticated
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The company continues to expand into new markets and now operates in 27 countries.

Morningstar filed for an initial public offering in May of 2005 at $18.50 per share. The elected to follow a unique method of issuing public shares named OpenIPO, similar to Google in 2004. It is a variation of the traditional method that treats all qualifying bids in an impartial manner. This provided individual investors equal access to bid on the price of the stock. Today, Morningstar is listed on Nasdaq under the ticker symbol MORN. As of January 2018, shares were trading below $100 with a market capitalization slightly above $4 billion.

History of 'Morningstar'
In 1984, Joe Manseuto left his job as a stock analyst when he realized investors lacked the necessary information to make intelligent investment decisions. At the same time, the mutual fund industry started to accelerate as tides shifted away from defined benefit plans like company pensions to defined contribution. These changing dynamics gave way to the beginning of Morningstar. In the next 30 years, Morningstar continued to add products and services that would help investors of various expertise. Today, Joe Mansueto is no longer the CEO of Morningstar but still holds a position as executive

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