Montana Meth Ad Analysis

Meth; it’s the butt of many jokes and yet its such a serious topic. When you have loved ones that are doing drugs like that, you find yourself hearing these jokes and having everyone say “it’s no big deal” but it is. “Drugs are bad m’kay” I say it all the time in the voice of Mr.Mackey in a joking manner though these words are so very true. There is a group called the Montana Meth Project who try to shine a light on the reality of meth. They have many videos: Jessica, Tracy, Kevin, Ben, Family, Sister, Boyfriend, Mother, Parents. Public service announcements about everyday people living lives much like yours that were shattered by meth addiction. The ad that speaks to me the most is an ad entitled “Friends”. In said video, you can see a young …show more content…
Everyone in the car had worried looks on their faces. It all goes by so fast but then the car stops and just as frantically, two of the teenagers pile out of the car and open the door of the passed out girl and rip her out, they lay her on the ground and jump back into the car before the car speeds away. She could easily be anyone that goes to my school she looks so, dare I say, normal. Messy dirty blonde hair, a yellow shirt, a dark thin winter jacket with white on the inside, jean shorts, and a pair of black …show more content…
What could she possibly be saying seeing this happen? “I trusted them and they betrayed me.” or “I just could believe that they would leave me in the cold like that.” What she truly says is shocking for most to hear. “I love my friends”, “we do everything together”, and “they always watch out for me.” To pretty much everyone that watches this ad they can feel the severity in it’s tone and the power of its message leaving people in disbelief, this ad can be confusing to some, scaring them with uncertainty, for me this as is painful to watch because I understand what is going on and why she says what she