Monster Energy Drinks Case Study

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In 2002 Monster Energy Drink was launched by Hansen Beverage Company. Their slogan “Unleash the Beast” means if you drink Monster Energy, you are capable of anything. “Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin.” (MarketLine, 2016, p. 35) Before game time, many athletes believe drinking an energy drink will improve their performance. They are often used to improve athletes physical and cognitive performance. Although young athletes are one of the main targets to Monster Energy Drinks, many studies have shown the effect of energy drink
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Most of the people between this age are athletes, alcoholic consumers, and adults who want an energy kick without consuming a lot of calories. Although Monster Energy Drinks include low-calorie and low carb mixes, weight gain is a major side effect in energy drinks due to all the sugar they include. They are also an extremely dangerous combination with alcohol. Some people believe just energy drinks cause people to misgauge their level of intoxication, leading to a perceived lower blood alcohol content. A study on this phenomenon was conducted with 27 different energy drinks, including Monster. According to the results, “All drinks had a detectable alcohol level which amounted to greater than 0.005%, except for one. Out of the 27, 13 had a concentration above 0.006%, and 9 out of 27 reached levels of 0.01%” (Tutree, 2015, para. 1). It is only necessary by law to show the alcohol content on the product if it is more than …show more content…
Fourteen-year-old Anais Fournier went into cardiac arrest three hours after having her first Monster Energy Drink since the night before. According to reporter Evan Allgood, “Anais Fournier died six days later, just before Christmas in 2011. The official cause of death was cardiac arrhythmia due to caffeine toxicity.” (Allgood, 2016, para. 2) Although there was evidence that she drank energy drinks frequently, which could have caused her to have previous health issues to lead up to this matter. A couple of years later a related suit was filed by another teens parents when their 19-year-old son, Alex Morris, who normally consumed two or three Monster Energy Drinks daily, died of a heart attack. "Our allegations in the lawsuits are the same and that's the people’s deaths were caused by these energy drinks and more specifically the defendants failure to warn about the dangers," (FoxNews, 2016, para. 6) said Alexander Wheeler, the attorney who represented the accusers in both cases. There have been many more cases similar to these since then and doctors and scientists are looking more into energy drinks too see what else could besides caffeine could be causing heart

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