During the 1980's, state regulated monopolies were responsible for the manufacture, transmission and sale of electricity and natural gas to customers. However, these monopolies were rather incompetent and unreliable in the eyes of the customers [7]. At the onset of the Corporation, Enron has made claims that it could revolutionize the energy industry, and the Internet [6]. Enron then began to advertise through the means of Wall Street, claiming that energy could be treated as a stock or a bond and be traded online. The company assured its customers that the price of energy could be easily monitored, along with a stable supply of energy [7]. In order to improve pro ts, Enron began to expand and explore new ventures. Items pertaining to the eld
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The
Corporation acquired $ 100 billion in terms of annual revenue in the year 2000 and was titled one of the largest energy companies in the world (in the sixth position) [9].
From these statements, it is evident that not much has changed over the last 30 years.
The topic of energy was of prime relevance in the 1980's and still remains of utmost value in the current decade. Although they faced bankruptcy, the Enron Corporation appealed to the key demographic: customers looking for ecient and economic forms of energy. Although the Enron Corporation lobbied themselves as the \green" company, they were a poster for hypocrisy. The Corporation had invested $ 300 million in several projects and ventures pertaining to coal, and also faced several criticisms for their false statements. The power plants that were owned by the company used oil as a source. Back when Enron was at its pinnacle of success, the Corporation had decided to invest in ventures in the south of California. The venture involved setting up wind turbines. This was done in order to supplant the company's green venture and raise its pro ts. However, the company faced economic turmoil due to this investment. …show more content…
Fortune Magazine had given the company the title \America's most innovative company" for six consecutive years when the company was at the pinnacle of their success [4].
Despite their accomplishment in Texas, the company had faced several failures in numerous business ventures. Enron invested billions of dollars into projects and some were unsuccessful and led to losses for the company. To expand its pro ts, members of the Enron Corporation broadened their interests and began to trade virtually in other entities and projects; ranging from newsprint and to the transmission of fast data.
Several of these projects were sold to clients and investors. Enron e ectively designed numerous business ventures, however, it failed to follow the basic ethos of business and was unsuccessful in running a business [7]. In order to bury its losses, Enron had formed a partnership with Blockbuster and invested on a scheme that involved the online rental of movies. However, this venture turned sour in a span of eight months and was
The
Corporation acquired $ 100 billion in terms of annual revenue in the year 2000 and was titled one of the largest energy companies in the world (in the sixth position) [9].
From these statements, it is evident that not much has changed over the last 30 years.
The topic of energy was of prime relevance in the 1980's and still remains of utmost value in the current decade. Although they faced bankruptcy, the Enron Corporation appealed to the key demographic: customers looking for ecient and economic forms of energy. Although the Enron Corporation lobbied themselves as the \green" company, they were a poster for hypocrisy. The Corporation had invested $ 300 million in several projects and ventures pertaining to coal, and also faced several criticisms for their false statements. The power plants that were owned by the company used oil as a source. Back when Enron was at its pinnacle of success, the Corporation had decided to invest in ventures in the south of California. The venture involved setting up wind turbines. This was done in order to supplant the company's green venture and raise its pro ts. However, the company faced economic turmoil due to this investment. …show more content…
Fortune Magazine had given the company the title \America's most innovative company" for six consecutive years when the company was at the pinnacle of their success [4].
Despite their accomplishment in Texas, the company had faced several failures in numerous business ventures. Enron invested billions of dollars into projects and some were unsuccessful and led to losses for the company. To expand its pro ts, members of the Enron Corporation broadened their interests and began to trade virtually in other entities and projects; ranging from newsprint and to the transmission of fast data.
Several of these projects were sold to clients and investors. Enron e ectively designed numerous business ventures, however, it failed to follow the basic ethos of business and was unsuccessful in running a business [7]. In order to bury its losses, Enron had formed a partnership with Blockbuster and invested on a scheme that involved the online rental of movies. However, this venture turned sour in a span of eight months and was