The efficient distribution strategy formulation becomes vital to the success and survival of any organization, especially when it is involved in international trade. Today’s world is particularly challenging due to rapidly changing market conditions. Therefore, in order to able to compete, satisfy customers, and meet the needs of other stakeholders profitably, it is crucial for any company to make profound market environment analyses, react to changes in the market and adjust strategies accordingly. Otherwise they will significantly affect the company’s performance.
Belgian Brewery Van Honsebrouck, the case company for the research, exported its beers to Russia. The demand was high, and the company set its hopes on Russian market. At the same
Belgian Brewery Van Honsebrouck, the case company for the research, exported its beers to Russia. The demand was high, and the company set its hopes on Russian market. At the same