Market Audit and Competitive Market Analysis
I. Introduction
The coastal city of Mombasa is one of Africa’s major tourist destinations, with some of the best beaches in the world. Located on Kenya’s Eastern coastline bordering the Indian Ocean, Mombasa has become popular for its exotic beaches, diverse marine life, world-class hotels and friendly people. Mombasa has undoubtedly one of the best white sandy beaches in Africa. The warm waters of the Indian Ocean cater to all types of tourists: those looking for a quiet swim, a place for kids to play, deep-sea fishing, and water sports activities such as scuba diving and sailing. In addition to its beautiful beaches, Mombasa offers a diverse cultural history. The City traces many of its cultural traditions to former Portuguese, Arab and British settlers – all of which have left a lasting influence on the City’s food, architecture, and people. Tours of the town, safaris in game parks, and camping trips can all be included in your vacation