Tourism services are designed and rendered t the market segments basing on lifestyle. The modern life style habits have increased the market share to the tourism sector as modern generation spend impulsively, are technologically savvy and are eager to go out to tourism resorts more often than before. As new lifestyle merges, the tourism sector have however improved service rendering as they are now becoming more innovative in meeting the tastes of the modern lifestyle. (Available in TERMS AND ISSUES IN THE TOURISM AND HOSPITALITY INDUSTRY BY DR S.K CHEUNG.) Also social trends towards healthier lifestyles have led to an increase in sporting holidays, restaurants that provide healthier …show more content…
That is the small company’s brand must be targetable, that is the business owners must identify the type of customers who are likely to purchase their brand. Brand awareness is the percentage of people who are aware of a particular brand. There are many ways to build brand awareness including television broadcasts and newsprints. Awareness is also a characteristics to branding. Small business make numerous promises in the commercial ads about their brand and the customers expect the company to meet their promises. Branding is also characterized by consistency. For instance, customers may buy a certain cleaner because it is highly effective in removing grease stains. It also characterized by loyalty. Brand loyalists are customers who buy a particular brand exclusively. Many customers prefer using certain brands for clothing, deodorants, toothpaste they are like now their favorite brand which keeps them loyal.(smallbusiness, 2017).
ANALYSE THE DEVELOPMENT OF GLOBAL TOURISM AND HOSPITALITY BRAND
Branding facilities memory retrieval as well as credibility and confidence in the customers, it also gives a distinct position of a different position of different tourism enterprises in the sector. The brands of large and international hospitality firms reassure consumers that the standards and system will be the same everywhere. The growth of internet has also enabled small tourism enterprises to promote themselves effectively in competition with big brands. However, this has ultimately improving the sector. This is according to DR SK CHEUNG.
THE BENEFITS OF BRANDING AND BRANDING