Essay Modern Technology Is Changing The Way We Think

1513 Words Dec 8th, 2016 7 Pages
Neuroscientist, Professor Susan Greenfield, expresses her fear of modern electronics and modern culture, exclusively relating to the loss of identity of the modern populace. The article, published on, has an intended audience of the conservative middle class. She opens her article with a powerful statement, "Human Identity, the idea that defines each and every one of us, could be facing an unprecedented crisis". Susan Greenfield defends her claim (that modern technology is changing the way we think) by appealing to the audience 's emotion, or pathos, in two main ways: ‘What if’ statements and remember the Good ol ' days. The other appeals of Logos and Ethos are present, but play a minor role in the article as a whole. Professor Susan Greenfield introduces her 'What if? ' statements in a unique way that makes the audience feel whatever way she wants them to feel at a certain time. For instance, in the first paragraph, she says, "Unless we wake up to the damage that the gadget-filled, pharmaceutically-enhanced 21st Century is doing to our brains, we could be sleepwalking towards a future in which neuro-chip technology blurs the line between living and non-living machines. and between our bodies". She remains vague about what the damage is, only making the reader feel frightened that they have done something wrong and are not paying attention enough to how harmful technology can be. She continues in the paragraph to her ‘What if’ statement, "But what if…

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