Modern Montessori International (MMI) is the current master franchisee of MMI (London) for the Asia-Pacific Region. It specializes in the use of Modern Montessori Methodology to aid teacher training and pre-school education. They are fully devoted and ardent about providing best in learning and education. MMI has broaden their operations in Singapore and also penetrated into 14 other countries and regions like Vietnam, India, Sri Lanka, Hong Kong, Mainland China and etc. It currently has 30 pre-school branches, a teacher training centre in Singapore and 100 pre-schools and teacher training centres globally.
Its current mode of entry is through joint-venture franchise, which sets the agreement of both Singapore Education & Training Academy …show more content…
They support national initiatives that help foster care among its staff, students and also serve as an international community that provide jobs and scholarship opportunities. Next, MMI Pre-School Centres, it’s a patented program that is specially developed to help each child achieve full potential in the areas of life. The MMI curriculum was specially tailored by qualified childhood professionals to meet learning needs of children. Lastly Franchising, MMI offers a full business format and professional expertise to help regional and international business partners to venture into the expanding market. MMI services are considered as specialty and are still in the growth stage in the product life cycle, this is probably due to that MMI is still constantly venturing out to new markets thus still gaining rapid …show more content…
This way they are able to share photographs and also be able to gain feedback from parents through the comments section. This is very effective as it maximizes the exposure of the message to their target audience which is the parents. (Refer to appendix
Place
MMI has at least a branch in all the 14 countries that it has ventured to. Interested customers can look for the branches easily through the webpage. Their centres are easily accessible as you will not mixed them up easily, children centres for children and teacher training centres for the adults.
For uncontrollable environment it is the external factors PEST of Myanmar (Political-Legal, Economic, Social, Technological)
Political-Legal
Myanmar was ruled by a military junta that suppressed almost all dissent and wielded absolute power in the face of international condemnation and sanctions. Many pro-democracy activities, civil societies and opposition elements have been suppressed, detained and jailed without fair judicial process. The country may be seen as highly corrupted and also a challenge to invest in for MMI but when done meticulously it will be contributing to the development of the
Its current mode of entry is through joint-venture franchise, which sets the agreement of both Singapore Education & Training Academy …show more content…
They support national initiatives that help foster care among its staff, students and also serve as an international community that provide jobs and scholarship opportunities. Next, MMI Pre-School Centres, it’s a patented program that is specially developed to help each child achieve full potential in the areas of life. The MMI curriculum was specially tailored by qualified childhood professionals to meet learning needs of children. Lastly Franchising, MMI offers a full business format and professional expertise to help regional and international business partners to venture into the expanding market. MMI services are considered as specialty and are still in the growth stage in the product life cycle, this is probably due to that MMI is still constantly venturing out to new markets thus still gaining rapid …show more content…
This way they are able to share photographs and also be able to gain feedback from parents through the comments section. This is very effective as it maximizes the exposure of the message to their target audience which is the parents. (Refer to appendix
Place
MMI has at least a branch in all the 14 countries that it has ventured to. Interested customers can look for the branches easily through the webpage. Their centres are easily accessible as you will not mixed them up easily, children centres for children and teacher training centres for the adults.
For uncontrollable environment it is the external factors PEST of Myanmar (Political-Legal, Economic, Social, Technological)
Political-Legal
Myanmar was ruled by a military junta that suppressed almost all dissent and wielded absolute power in the face of international condemnation and sanctions. Many pro-democracy activities, civil societies and opposition elements have been suppressed, detained and jailed without fair judicial process. The country may be seen as highly corrupted and also a challenge to invest in for MMI but when done meticulously it will be contributing to the development of the