Throughout psychological healthcare, art and design-oriented fields, the alternative/holistic medicine industry, and the American economic market are the implementation of colors to promote a particular product or service. First introduced by ancient Egyptians in the sixth millennium BC, color has been utilized to capture one’s attention and to inspire emotions within the observer. Although a lack of scientific research exists, the research that is in existence supports color theory. It has proven that there are definite cognitive reactions that trigger emotions when various reflections of wavelengths are perceived by cones- and in poorly lit environments, rods- within retina of the eye. One study published in the 2007 Journal of Experimental
…show more content…
An example of organic color perception is when individuals have a personal favorite color, they are drawn towards a particular color for no other reason than the fact that they like it; additionally, colors may be viewed diversely due to health factors like mental illness and color blindness. Psychologist Angela Wright, founder of the Wright Theory and the Color Affects System, argued that color preferences are not affected by gender, race, or age, but are universal, and are completely predictable based off of someone’s personality. Wright states that all colors can be placed into one of four groups, and these groups also correspond to personality types. These groups of personalities share similar opinions and ideals. Conversely, other psychologists believe that factors such as environment, gender, age, religion, and cultural background greatly affect color associations and make such associations unpredictable. Work conducted by psychologists E.R. Jaensch, L.L. Thomas, A.T. Curtis, R. Bolton, and Katherine S. Greene provide evidence that contradicts Wright’ theory. Theories by E. R. Jaensch state that the climate one lives in determines their color preference. Those who live in warm climates favor warm colors- red, orange, and yellow; whereas, those who live in cool climates are more inclined …show more content…
From the brain’s biological processing of visual information to how a person’s culture influences their perception of color, these are all pieces of the color cognitive procedure. Although there is not an overabundance of research on the subject of color psychology, the research that has been done supports the theory of color having an effect on emotions. There are definite color associations that influence psychological processes. The research that has been completed is now implemented in industries throughout America such as marketing, psychological healthcare, design and art industries, and alternative medicine. Psychologist Ayn E. Crowley said “Color is such a pervasive part of everyday life that one tends to take it for granted. Yet, differential effects (both physiological and psychological) for various colors have been found repeatedly across decades of research in psychology” (1993). Color psychology is an important part of understanding how cognition works and is affected. Unlocking the details of this psychology could be a step in understanding the human brain and its methodology as a
An example of organic color perception is when individuals have a personal favorite color, they are drawn towards a particular color for no other reason than the fact that they like it; additionally, colors may be viewed diversely due to health factors like mental illness and color blindness. Psychologist Angela Wright, founder of the Wright Theory and the Color Affects System, argued that color preferences are not affected by gender, race, or age, but are universal, and are completely predictable based off of someone’s personality. Wright states that all colors can be placed into one of four groups, and these groups also correspond to personality types. These groups of personalities share similar opinions and ideals. Conversely, other psychologists believe that factors such as environment, gender, age, religion, and cultural background greatly affect color associations and make such associations unpredictable. Work conducted by psychologists E.R. Jaensch, L.L. Thomas, A.T. Curtis, R. Bolton, and Katherine S. Greene provide evidence that contradicts Wright’ theory. Theories by E. R. Jaensch state that the climate one lives in determines their color preference. Those who live in warm climates favor warm colors- red, orange, and yellow; whereas, those who live in cool climates are more inclined …show more content…
From the brain’s biological processing of visual information to how a person’s culture influences their perception of color, these are all pieces of the color cognitive procedure. Although there is not an overabundance of research on the subject of color psychology, the research that has been done supports the theory of color having an effect on emotions. There are definite color associations that influence psychological processes. The research that has been completed is now implemented in industries throughout America such as marketing, psychological healthcare, design and art industries, and alternative medicine. Psychologist Ayn E. Crowley said “Color is such a pervasive part of everyday life that one tends to take it for granted. Yet, differential effects (both physiological and psychological) for various colors have been found repeatedly across decades of research in psychology” (1993). Color psychology is an important part of understanding how cognition works and is affected. Unlocking the details of this psychology could be a step in understanding the human brain and its methodology as a