Honda Case Study

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Question 4
Honda is a company in Malaysia which involved in the auto manufacturing business. In 15 November 2000, a partnership between Honda Motor Co. Ltd. of Japan, DRB-HICOM Berhad and Oriental Holdings Berhad resulted in the birth of, a company committed to offering the "Highest Customer Satisfaction in Malaysia". Since then, Honda Malaysia has been a solid and aggressive player in the Malaysian automotive market. As Honda slogan is ‘The Power of Dreams’, they aims to turn dreams into reality because they believed that dreams are what move us forward, and make the world a better place. When people share dreams, the power of dreams grows. No challenge is too daunting, no goal too distant. Moreover, Honda also encouraged their employee to
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Each department has different engineer or technician which specialized in their own area of expertise. This makes them excel and stand in the market.
For capital, Honda purchase long-lived physical equipment which is needed to produce the car and the software that will help to enhance the function for the car. As an example, the welding robot and the handling robot. Honda have over 300 welding and handling robots and around 2,200 spot welds are performed by the robots per car body (Honda UK Manufacturing Careers, n.d). The robot that Honda use can produce one vehicle body in 85 seconds. Moreover, Honda also use the integrated motor assist systems which will gives superb fuel efficiency to enhance their car value. Other than that, they also need computer to manage and control all their robot and weight lifter which help to send the finished goods in the storage.
For land, Honda own their factory land which spread over 80 acres of land in the Pegoh industrial park. Honda Malaysia's Pegoh Plant has a total built-up area of 13
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As we know, most of the part for the car is made by steel which is the roof, frame, tailgate, floor, side panel, and fender. Other than that, Honda also need light metal as a support when producing the car. Moreover, plastic and resin also is needed to made most of the thing for the car which is headlight, front grille, engine undercover, bumper, and inner fender. Honda also need rubber to produce tyre and carpet for their car (Promptly providing links in an ever-changing global supply chain, n.d ). Besides, glasses are use in producing mirrors and window, while paint is use in decoration in order to enhance their external

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