Problems faced by Mobilink:
Merger:
The successful completion of Mobilink-Warid merger led to the companies to the integration process with other departments and other operational works. Warid’s network now has 3G while the Mobilink is soon going to offer 4G services.
As per the integral process Mobilink has started to call ‘Mobilink to Warid” calls as “on-net” for selective calling plans.
According to the current scenario the selective prepaid plans on Mobilink to Warid calls are from now being offered as on-net calls.
Problems associated with the Merger:
After the merger brand name is also confusion either Mobilink or Warid or should they run this merger under the separate names.
108 MHz is the total spectrum allocated to 5 mobile operators …show more content…
As soon as the new structure is developed by PTA of MNVOs, merged company is bound to provide wholesale access rights to MNVOs, not limited to network access yet included, call termination and origination voice/SMS international roaming and data service and access to probability database.
Bound merged company has to provide the continual process of giving interconnection on the same term and conditions accordingly to that of the Reference Interconnection Offer approved by Pakistan Telecommunication Authority.
According to the Competition Commission Pakistan merger must not extend any joint-control issues in the mark as well as any …show more content…
So as with the telecom industry and its problem is network availability.
Problem associated with the network coverage:
Network availability is also an issue in many areas including main areas of Lahore like Defense as well as in northern areas signals issues and network accessibility is poor at times.
Misconception:
Consumer behavior varies from one and other and they have their own biases and perceptions about different brands or companies of the telecom industry. So misconceptions are associated with certain companies, so with the Mobilink.
Misconception Casualty:
People have some misconceptions about Mobilink and their biggest misconception is that it an expensive brand where in a highly competitive industry it is not possible to survive while being an expensive company as compared to its competitors though price range of the packages may slightly vary from one package to another as compared to their competitors.
Recommendations: Mobilink is a trade name Pakistan Mobile Communications Limited (PMCL), a mobile operator providing a range of prepaid and postpaid voice and data telecommunication services to both individual and corporate subscribers.
Some of the recommendations to Mobilink
Merger:
The successful completion of Mobilink-Warid merger led to the companies to the integration process with other departments and other operational works. Warid’s network now has 3G while the Mobilink is soon going to offer 4G services.
As per the integral process Mobilink has started to call ‘Mobilink to Warid” calls as “on-net” for selective calling plans.
According to the current scenario the selective prepaid plans on Mobilink to Warid calls are from now being offered as on-net calls.
Problems associated with the Merger:
After the merger brand name is also confusion either Mobilink or Warid or should they run this merger under the separate names.
108 MHz is the total spectrum allocated to 5 mobile operators …show more content…
As soon as the new structure is developed by PTA of MNVOs, merged company is bound to provide wholesale access rights to MNVOs, not limited to network access yet included, call termination and origination voice/SMS international roaming and data service and access to probability database.
Bound merged company has to provide the continual process of giving interconnection on the same term and conditions accordingly to that of the Reference Interconnection Offer approved by Pakistan Telecommunication Authority.
According to the Competition Commission Pakistan merger must not extend any joint-control issues in the mark as well as any …show more content…
So as with the telecom industry and its problem is network availability.
Problem associated with the network coverage:
Network availability is also an issue in many areas including main areas of Lahore like Defense as well as in northern areas signals issues and network accessibility is poor at times.
Misconception:
Consumer behavior varies from one and other and they have their own biases and perceptions about different brands or companies of the telecom industry. So misconceptions are associated with certain companies, so with the Mobilink.
Misconception Casualty:
People have some misconceptions about Mobilink and their biggest misconception is that it an expensive brand where in a highly competitive industry it is not possible to survive while being an expensive company as compared to its competitors though price range of the packages may slightly vary from one package to another as compared to their competitors.
Recommendations: Mobilink is a trade name Pakistan Mobile Communications Limited (PMCL), a mobile operator providing a range of prepaid and postpaid voice and data telecommunication services to both individual and corporate subscribers.
Some of the recommendations to Mobilink