Mobile Video Trends In 2016 You Need to Know
A recent report published by comScore highlights important trends in how audiences consume videos on their mobile devices.
Specifically, YouTube’s video app has earned the second most unique visitors year over year with only Facebook ranking higher. With YouTube acting as the undisputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to mobile video marketing.
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YouTube videos in particular carry a lot of power on mobile devices. When properly optimized for visibility through headlines, descriptions, and link building, YouTube videos gain amplified traffic from both the first and second largest search engines: Google, who displays YouTube videos in SERP’s, and, of course, YouTube. The two apps rank …show more content…
YouTube usage rates on tablets average 9 hours a month.
Audiences are already watching on all screens even if brand content is still catching up. With such high engagement rates continuing to rise across channels, marketers must commit to creating smart mobile video or risk leaving money on the table.
This leads to an important question: what other obstacles are left for the rise of mobile video? It’s clear that adoption across all mobile devices is on the rise.
The numbers don’t lie. According to AOL’s recent State of Video report, mobile video ad spend grew from $1.5 billion to $2.7 billion, a 75 percent boost in just one year. Many brands are already making their move toward the small screens.
But according to the same report, an important barrier to video ad success is the optimization of creative content. Though ad uniqueness is clearly important, strong communication between marketers and video content creators to alleviate technical and operational challenges of publishing across all
A recent report published by comScore highlights important trends in how audiences consume videos on their mobile devices.
Specifically, YouTube’s video app has earned the second most unique visitors year over year with only Facebook ranking higher. With YouTube acting as the undisputed king of online video and Facebook beefing up its own video platform, 2016 is poised for brands ready to commit to mobile video marketing.
<< Insert Image One Here >>
YouTube videos in particular carry a lot of power on mobile devices. When properly optimized for visibility through headlines, descriptions, and link building, YouTube videos gain amplified traffic from both the first and second largest search engines: Google, who displays YouTube videos in SERP’s, and, of course, YouTube. The two apps rank …show more content…
YouTube usage rates on tablets average 9 hours a month.
Audiences are already watching on all screens even if brand content is still catching up. With such high engagement rates continuing to rise across channels, marketers must commit to creating smart mobile video or risk leaving money on the table.
This leads to an important question: what other obstacles are left for the rise of mobile video? It’s clear that adoption across all mobile devices is on the rise.
The numbers don’t lie. According to AOL’s recent State of Video report, mobile video ad spend grew from $1.5 billion to $2.7 billion, a 75 percent boost in just one year. Many brands are already making their move toward the small screens.
But according to the same report, an important barrier to video ad success is the optimization of creative content. Though ad uniqueness is clearly important, strong communication between marketers and video content creators to alleviate technical and operational challenges of publishing across all