Mobile phones have come a long way - to think, at one point in time it was used only to call. Fast-forward to modern day, where we are logging online and accessing platforms that traditionally were only available on desktops.
With this in mind, Google AdWords has had to address the mobile phone usage by introducing new tools and features, to name a few: allow advertisers to create adverts to be set on mobiles, create call-only adverts for mobiles, allow us to bid on mobile traffic and much more.Granted, we have accepted the fact that the way we use mobiles has changed, but the services and information we seek is the same.
Google AdWords Changes to meet Mobile Traffic
As you can see, Google AdWords has been shaped in last few years through …show more content…
For years, the simple solution for mobile traffic has been a responsive website: where your site automatically resizes based on your device. A responsive website, is deemed to be the Holy Grail for all sites, but in most cases, they forget one very important factor - user …show more content…
Well, in layman’s terms you need a mobile strategy. A mobile strategy refers to, having a plan for your mobile traffic. Scott’s article ‘Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout’ featured in Search Engine Land stresses the importance of user experience alongside a mobile responsive site.
Recently, there have been articles circulating about having separate landing pages for mobile traffic, especially for paid traffic and well - I agree! Why? Your target market’s psychology, speed of internet and attention span is reduced, and by making the information concise, you will be able to increase your leads by providing a better user experience.
Case Study
This section will discuss how to find your AdWords Mobile Traffic and present statistics of an account I used to implement the responsive and user experience design together.
How to view your AdWords Mobile Traffic
Have a hard objective look at your search and display mobile traffic data. Sign into your account set it on Campaigns > click Segment >
Then scroll down to device > then scroll down and the total amounts will
With this in mind, Google AdWords has had to address the mobile phone usage by introducing new tools and features, to name a few: allow advertisers to create adverts to be set on mobiles, create call-only adverts for mobiles, allow us to bid on mobile traffic and much more.Granted, we have accepted the fact that the way we use mobiles has changed, but the services and information we seek is the same.
Google AdWords Changes to meet Mobile Traffic
As you can see, Google AdWords has been shaped in last few years through …show more content…
For years, the simple solution for mobile traffic has been a responsive website: where your site automatically resizes based on your device. A responsive website, is deemed to be the Holy Grail for all sites, but in most cases, they forget one very important factor - user …show more content…
Well, in layman’s terms you need a mobile strategy. A mobile strategy refers to, having a plan for your mobile traffic. Scott’s article ‘Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout’ featured in Search Engine Land stresses the importance of user experience alongside a mobile responsive site.
Recently, there have been articles circulating about having separate landing pages for mobile traffic, especially for paid traffic and well - I agree! Why? Your target market’s psychology, speed of internet and attention span is reduced, and by making the information concise, you will be able to increase your leads by providing a better user experience.
Case Study
This section will discuss how to find your AdWords Mobile Traffic and present statistics of an account I used to implement the responsive and user experience design together.
How to view your AdWords Mobile Traffic
Have a hard objective look at your search and display mobile traffic data. Sign into your account set it on Campaigns > click Segment >
Then scroll down to device > then scroll down and the total amounts will