The primary benefit of a mobile website is that it makes a regular website more accessible for mobile user; the mobile website may have all the same elements such as images, content, information and description as a regular website offers but in a mobile friendly layout. Mobile websites improves the readability and functionality when viewed on a smartphone. Mobile applications are also an extremely powerful tool for deepening business to customer relationship and engagement. Mobile apps are software programs that must be installed or downloaded on a smartphones or tablets in order to be utilized. They can be purchased from application marketplace such as the App Store for the IPhones or through Google Play for Androids. Apps can be used to
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It is free to download in the app store, however, it promotes Groupon’s goods and services in which you can purchase through the free app. Products and services can range anywhere from purchasing a pair of sneakers to purchasing a couples message. Advertising also exists in the mobile gaming apps. Candy Blast Mania has earned a monthly estimate of $480k in revenue and was downloaded 99k times just in October 2015 alone. The purpose of this game is to achieve the specified goal which is mainly to match a certain number of like colors together. This addicted game provides you with five energy lives to play the game. As soon as you run out of energy lives, you are forced to wait an hour to receive one energy. Of course, Candy Mania thought of ways the consumers can continue to play the game without waiting the unbearable hour. Upon installation of the game, the consumers are allotted a certain amount of gems. The consumers may use 17 of these gems in order to replenish the full 5 energy lives. However, once the gems run out, you can no longer replenish lives in order to play the game. There are a number of ways the consumers can attain these gems. The first option is through direct monetary payment of the gems. The …show more content…
Privacy has always been a question since the creation of the computer came out and are now being carried to mobile devices; privacy issues are inevitable. You will always face privacy concerns when dealing with the internet. It is essential for marketers to receive permission when attaining the location of the consumers in order to send a text message. Many companies and firms have been penalized for releasing unsolicited text message without approval of the consumers. In addition, mobile devices are now touch screen. Some may find difficulty in sending a text message out simply because their fingers may be wider than the letters displayed. Mobile phones do not come with a mouse; navigation may be difficult for some users. Therefore, consumers may bypass ads just to avoid confusion. One of the most obvious disadvantage is the lack of standardization in mobile devices. They vary in screen size, operating systems and browsers, which makes mobile marketing difficult to cater to all devices similarly. The final area of frustration for users is the constant upgrades that are required in mobile devices. This makes it difficult for users to keep up with the constant change in applications and websites. This creates a whole new learning curve for the average user using mobile devices. Mobile marketing rely on the users to respond to their advertisements.
It is free to download in the app store, however, it promotes Groupon’s goods and services in which you can purchase through the free app. Products and services can range anywhere from purchasing a pair of sneakers to purchasing a couples message. Advertising also exists in the mobile gaming apps. Candy Blast Mania has earned a monthly estimate of $480k in revenue and was downloaded 99k times just in October 2015 alone. The purpose of this game is to achieve the specified goal which is mainly to match a certain number of like colors together. This addicted game provides you with five energy lives to play the game. As soon as you run out of energy lives, you are forced to wait an hour to receive one energy. Of course, Candy Mania thought of ways the consumers can continue to play the game without waiting the unbearable hour. Upon installation of the game, the consumers are allotted a certain amount of gems. The consumers may use 17 of these gems in order to replenish the full 5 energy lives. However, once the gems run out, you can no longer replenish lives in order to play the game. There are a number of ways the consumers can attain these gems. The first option is through direct monetary payment of the gems. The …show more content…
Privacy has always been a question since the creation of the computer came out and are now being carried to mobile devices; privacy issues are inevitable. You will always face privacy concerns when dealing with the internet. It is essential for marketers to receive permission when attaining the location of the consumers in order to send a text message. Many companies and firms have been penalized for releasing unsolicited text message without approval of the consumers. In addition, mobile devices are now touch screen. Some may find difficulty in sending a text message out simply because their fingers may be wider than the letters displayed. Mobile phones do not come with a mouse; navigation may be difficult for some users. Therefore, consumers may bypass ads just to avoid confusion. One of the most obvious disadvantage is the lack of standardization in mobile devices. They vary in screen size, operating systems and browsers, which makes mobile marketing difficult to cater to all devices similarly. The final area of frustration for users is the constant upgrades that are required in mobile devices. This makes it difficult for users to keep up with the constant change in applications and websites. This creates a whole new learning curve for the average user using mobile devices. Mobile marketing rely on the users to respond to their advertisements.