Essay on Mkt452 Quiz Answers

2149 Words Apr 25th, 2013 9 Pages
* Question 1
0 out of 1 points | | | A target marketing segment must be reachable. This includes ______.Answer | | | | | Selected Answer: | A. identifiable and common needs | | | | | * Question 2
1 out of 1 points | | | According to the text, for sports marketers engaged in the strategic sports marketing process, two common goals are attracting more fans and keeping them. Benefit segmentation lies at the heart of these two objectives.Answer | | | | | Selected Answer: | False | | | | | * Question 3
1 out of 1 points | | | According to the text, market segmentation is defined as identifying groups of consumers based on their common needs.Answer | | | | | Selected Answer: |
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reposition | | | | | * Question 7
1 out of 1 points | | | From the time a sports product begins the new product development process to the time it is taken off the market, it passes through a series of stages known as the seasonal life cycle.Answer | | | | | Selected Answer: | False | | | | | * Question 8
1 out of 1 points | | | Sports products that are new to an organization, but not new to the world, are referred to as new product category entries. Answer | | | | | Selected Answer: | True | | | | | * Question 9
1 out of 1 points | | | When sports organizations develop new products by using a systematic approach, this is referred to as the new product development process.Answer | | | | | Selected Answer: | True | | | | | * Question 10
1 out of 1 points | | | Potential customers are first exposed

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