Mkt230( Introduction to Marketing)Complete Class All Assignments
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MKT 230 ( Introduction to Marketing)Complete Class All Assignments ,Discussion Questions and checkpoint
MKT 230 week 1 CheckPoint Marketing Concepts
CheckPoint: Marketing Concepts
Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B.
Post your completed Appendix B as an attachment in the Assignments link of the ecampus.
MKT 230 week 2 Assignment Marketing Plan Exercise
Assignment: Marketing Plan Exercise
Review the Marketing Plan Exercise found on p. 136 of the textbook. …show more content…
MKT 230 week4 CheckPoint Customer Relationship Management
Review the descriptions of customer relationship management (CRM) characteristics found in Appendix D.
Complete Appendix D by identifying ,tivities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers.
Post your complete Appendix D as an attachment in the Assignments link of the e campus.
MKT 230 week4 Target Market Strategy
Resource: Ch. 7 in Marketing: Real People, Real Choices
Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points:
• Consumer demographics
• Consumer psychographics
• Consumer behaviors
• A segment profile
Include detailed speaker notes and an APA-formatted reference slide with your presentation.
MKT 230 week5 CheckPoint New Product Development
Read the following: You are working in the product development department of a company that creates house hold products. Your team has come up with an idea for a