Mkt201 Nando's Essay

2808 Words Sep 3rd, 2013 12 Pages
Assignment
On
Segmenting, Targeting, Differentiation and Positioning of
“Nando’s”

Segmenting, Targeting, Differentiation and Positioning of Nando’s
Course: Marketing Management

Submitted By: Md. Nahidul Islam Ratul ID: 2012-1-10-042 Susanta Basak ID: 2011-2-10-349 Md. Rakibul Bhuiya ID: 2011-2-10-347 Sharif Ahmed ID: 2011-1-10-349

Submitted To: Mahmud Zubayer
Senior Lecturer
Department of Business Administration
East West University

Date of Submission
19th August, 2013
Letter of Transmittal

August 19, 2013
Mahmud Zubayer
Senior
…show more content…
Actually he is the one who made us realize that how group work and reports can be interesting and enjoyable.
We would also like to express our gratitude to the website that helped us to gather all the necessary information.
Finally, we would like to thank to all of our group members who helped us to provide and accumulate all the necessary information to accomplish this assignment.

Table of Contents

Title: Page Numbers 1. Executive Summary…………………….…………..….……...06 2. Introduction…………………………………………………...07 3. Company Profile……………………….………………………09 4. Market Segmentation……...…………………………………..10 5. Target Marketing………………………………………………12 6. Positioning Map………………………………………………..13 7. Differentiations ……………………………….……………….14 8. Positioning Strategy………………………………….………...15 9. Marketing Mix……….………………………………...………16 10. Strengths & Weakness of Nando’s………………………...…..18 11. Conclusion………………………………...……………….…..18 12. References…………………………………………………...…19

Executive Summary

Nando’s is a South African casual dining restaurant group originating from the Mozambique-Portuguese community with a Portuguese/Mozambican theme. Founded in 1987, Nando’s operates in thirty countries on five continents. They are well known for their flame grilled peri peri chicken.

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