MKT Simulation Essay

4591 Words Nov 10th, 2013 19 Pages
Yinan Yang
MKT 300
John Eaton
Dec. 10th.2012
Simulation Paper

Q1+Q2
Major Decision:
A. Company Name:
In this first quarter, I used a name “High tech ” for my new company. I choose this name is because the company is about computers and high technology can totally represent the meaning.
B. Target Market:
At the point of Q1,I chose the workhorse as my first target segment. This is because workhouse is the medium kind of computer, customers will be much more than the other two. People talked about easy to use, low price, after sale service and support and other staffs to pick computers.
C. Responsibility:
President-Overall leadership is my primary responsibility in the company which meant that I had the final decision and
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b) Number of ads: Chicago, 7. Shanghai 6.
c) Competitor results for the above
Brand judgment:
Tiger shark got 5 in Workhorse, 1 in Mercedes, and 60 in Traveler.
Callisto got 58 in Workhorse, 1 in Mercedes, and 2 in Traveler.
Nadamo got 26 in Workhorse, 75 in Mercedes, and 1 in Traveler.
Orion got 52 in Workhorse, 12 in Mercedes, and 6 in Traveler.
Price judgment:
Tiger Shark got 77 in Workhorse, 100 in Mercedes, and 95 in Traveler. Callisto got 100 in Workhorse, 100 in Mercedes, and 100 in Traveler. Nadamo got 61 in Workhorse, 98 in Mercedes, and 75 in Traveler.
Orion got 100 in Workhorse, 100 in Mercedes, and 100 in Traveler.
Ads judgment:
Tiger got 33 in Workhorse, 7 in Mercedes, and 72 in Traveler.
Callisto got 79 in Workhorse, 9 in Mercedes, and 59 in Traveler.
Nadamo got 13 in Workhorse, 78 in Mercedes, and 19 in Traveler.
Orion got 66 in Workhorse, 23 in Mercedes, 69 in Traveler.
Number of sales people:
Shark: Chicago, 4 in total, 1 in maintenance, 0 in workhorse, 0 in Mercedes, 3 in Traveler.
Galileo: Shanghai, 4 in total, 1 in maintenance, 3 in workhorse, 0 in Mercedes, 0 in Traveler.
Synergy: Paris, 4 in total, 1 in maintenance, 1 in workhorse, 2 in Mercedes, 0 in traveler.
Constellation: Paris, 5 in total, 2 in maintenance, 3 in workhorse, 0 in Mercedes, 0 in traveler.
Number of ads:
Shark: Chicago5
Galileo: Shanghai 13.

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