Mkt 571 Week 2 Team Assignment Marketing Plan Phase I Essay

757 Words Dec 3rd, 2015 4 Pages
MKT 571 WEEK 2 TEAM ASSIGNMENT MARKETING PLAN PHASE I

A+ Graded Tutorial Available At: http://hwsoloutions.com/?product=mkt-571-week-2-team-assignment-marketing-plan-phase-i Visit Our website: http://hwsoloutions.com/
Product Description
MKT 571 Week 2 Team Assignment Marketing Plan Phase I,
MKT 571 Week 2 NEW PRODUCT LAUNCH MARKETING PLAN Part 1
New Product Launch Marketing Plan, Part 1
Introduction
Businesses fulfill a need; two main components of a successful business deal with location and differentiation. Location is important for the overall operations and niche of the business; product differentiation guarantees prolonged growth through an active marketing strategy. All marketing strategies follow three main parts:
…show more content…
Now, the company purchases and deploys Electrical Energy Storage Units and supplies for automobiles, trucks, buses and street cars. It currently boasts a market cap of $ 17.94 million in a multibillion dollar industry (“Yahoo Finance – Zenn Motor Company Inc.,” 2014). As part of a new product initiative, ZENN plans to introduce new vehicles powered by fuel cells technology; which is a research base technology it already has experience in, and the manpower to support. “The ZENN Motor Company’s agreement with EEStor, Incorporated has resulted in the development of an Electrical Energy Storage Unit (EESU), which will potentially store over ten times the energy of lead-acid batteries on a volume basis” (Zenncars.com, 2014). “EEStor, Inc. is a privately held company in Austin, Texas with endeavors to manufacture and develop a high-energy-density ceramic ultra-capacitor, which will act as a very high capacity battery” (Zenncars.com 2014).
Fuel cells are one of the most reliable and environmentally sound methods of producing high-quality electricity in the industrial sector with very little air emissions in stationary and mobile applications. Over the years the cost to produce such electricity using fuel cells has decreased (Anna & Elliott, 2004). Today about 40 percent of the United States electric generation is being achieved by fuel cells (Anna & Elliott, 2004). Using this type of technology allows ZENN and EEStor, Inc. to uphold its core

Related Documents