Mkt 500 Assignment 1 Company Introduction Market Segmentation

1051 Words Jan 11th, 2016 5 Pages
MKT 500 ASSIGNMENT 1 COMPANY INTRODUCTION MARKET SEGMENTATION
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MKT 500 ASSIGNMENT 1 COMPANY INTRODUCTION MARKET SEGMENTATION
MKT500 Assignment 1 Company Introduction, Market Segmentation, and Product Positioning
In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.
Write a five to seven (5-7) page paper in which you:
A. Write about your company.
1. Write a detailed company background. Address the
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MKT 500 ASSIGNMENT 1 COMPANY INTRODUCTION MARKET SEGMENTATION
To purchase this visit here: http://www.activitymode.com/product/mkt-500-assignment-1-company-introduction-market-segmentation/ Contact us at:
SUPPORT@ACTIVITYMODE.COM
MKT 500 ASSIGNMENT 1 COMPANY INTRODUCTION MARKET SEGMENTATION
MKT500 Assignment 1 Company Introduction, Market Segmentation, and Product Positioning
In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.
Write a five to seven (5-7) page paper in which you:
A. Write about your company.
1. Write a detailed company background. Address the following items at a minimum for full credit:
2. Create a strategic mission statement.
3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.
B. Write about your marketing plan.
1. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
2. Identify the marketing segment for the product and provide a rationale for this segment.
3. Discuss the target market and

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