Mkt 438 Entire Course All Dqs and Assignments Essay

606 Words May 30th, 2016 3 Pages
MKT 438 Entire Course All DQs and Assignments
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MKT 438 Week 1 Defining Public Relations Paper
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in your paper:
Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of
America, textbooks, and so forth.
Compare and contrast these definitions in your paper.
Explain why you think there are so many different definitions of
PR.
Prepare to discuss this assignment in class.
Format your paper consistent with APA guidelines

MKT 438
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• Discuss ethical implications related to the PR issues.
• Develop a market research plan to support your PR Campaign strategy development.
• Analyze how the PR Campaign will affect the marketing function of the organization.
• Analyze the similarities and differences between proactive and reactive PR.
Format your paper consistent with APA guidelines.

MKT 438 Week 3 Functions of Public Relations Paper

Resources: University Library, Internet
Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational and societal implications.
Write a 1,050- to 1,400-word paper in which you complete the following: • Explain the organizational and societal functions of PR.
• Identify an issue within that organization that would have both organizational and societal implications.
• For that organization, explain how you would address both the organizational and societal audiences.
Format your paper consistent with APA guidelines.

MKT 438 Week 3 Learning Team Assignment Public Relations Campaign Strategy Paper
Resources: University Library, Internet
Write a 1,250- to 2,000-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:
• List objectives for the PR Campaign.
• Identify the organization’s publics.
• Identify the

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