Mkt 312 Final Exam 100% Correct Answers Essay

5815 Words Jun 3rd, 2015 24 Pages
MKT 312 Final Exam 100% Correct Answers http://hwguiders.com/downloads/mkt-312-final-exam-100-correct-answers/ ( 1 )
In terms of trade promotions, offering additional free merchandise for placing an order is known as: ( 2 )
A consumer who makes the purchase decision based on price is called: ( 3)
A coupon placed inside a package to be used for a later purchase is called a(n): (4)
When a cash register triggers a coupon for a product, it is called a: (5)
Cash returns on soft goods, such as food or clothing, are called: (6)
When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as: (7)
Of the internal stakeholders, the group that is the most critical to the success
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(25) In evaluating advertising or IMC campaigns, examples of long-term measures would include the following, except:

MKT 312 Final Exam 100% Correct Answers http://hwguiders.com/downloads/mkt-312-final-exam-100-correct-answers/ ( 1 )
In terms of trade promotions, offering additional free merchandise for placing an order is known as: ( 2 )
A consumer who makes the purchase decision based on price is called: ( 3)
A coupon placed inside a package to be used for a later purchase is called a(n): (4)
When a cash register triggers a coupon for a product, it is called a: (5)
Cash returns on soft goods, such as food or clothing, are called: (6)
When a manufacturer offers to pay part of the costs of a retail advertising campaign, it is known as: (7)
Of the internal stakeholders, the group that is the most critical to the success of a firm would be (8)
Green marketing is: (9)
The first major decision company leaders must make concerning public relations is: (10)
A person or group with a vested interest in a firm’s well-being is a(n): (11)
Some individuals would

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