Mitt Romney's Social Media Campaign

Social media is the most powerful tool to build social relationship with political parties and their supporters. Before I elaborate about Mitt Romney’s social media campaign, let’s talk about the Republican Party. Republican party is the one of the two major political parties in the United States. And in 2012, Mitt Romney was the presidential candidate from the Republican Party. Republican party’s political mission is to produce more jobs in the United States, give equal work opportunities to everybody, and increase military and national forces. Similarly, their other missions are to build a economically strong society, to contribute to a society based on a constitutionally limited government, operate fiscally within conservative parameters, …show more content…
He was the 2012 presidential candidate from the state of Massachusetts. During his first year in office, the state legislature overrode Romney vetoes that would have imposed cuts of $7.5 million for children and young families, $3.8 million in mental health services, $2.8 million for cervical cancer and breast cancer detection and research, $1.1 million in services for people with physical disabilities and $1 million for veterans. Proponents of these programs said that while they had little impact on the state's overall budget, they were critical for the populations they served, and in many cases saved the state money on health care expenses and other costs (5). He had pretty strong economic management capabilities. After losing the 2012 election, many social media experts blamed Romney that he didn’t address his voters enough and could have used the social media more effectively. Romney’s voters said that he didn’t do core investigation in social media. During the 2012 election campaign, while Romney’s campaign managers paid little attention to the social media, Obama’s camp was using it to the full extent. Romney had 800,000 followers and but Obama has 18 million followers on Facebook. (5) Social media is a cheap and an easy way to reach the voters. Romney believed that traditional media campaign is going to work for him but society is moving forward to the social network. In 2012, …show more content…
It’s true that people fall for social media pretty fast. In 2012, people were into the Internet every moment of their life. At work, school, mall and even while waiting for the doctor, people are busy on their social media accounts. Romney’s internal stakeholders are his group members and his external stakeholders are the voters, supporters and financial