A commonsensical …show more content…
The signifier does not express the (supposed) meaning and neither the signified has any motivated connection with the signifier. Rather, "the connection between the signifier and the signified is arbitrary". An object could be signified as well by ‘cake’ as by ‘river’ while the same signifier could be said to mean ‘four candles’ or ‘fork handles’. Importantly, art and poetry often play with these connections by isolating signifiers from their conventional environment. We might have thought that a signifier referred straightforwardly to its signified but new contexts can bring new associations thereafter relegating the ‘straightforward’ meaning to the background. This is because, for Saussure, meaning is not about connections of the signifier with the external world, but contrasts within the closed sign system. That is, signs are formed by their value relationships with other signs. This multiplicity of signs form contrasts among themselves and because of these contrasts only signs derive their meaning and the multiplicity is what makes any language