Mission Statement, Total Quality And Leadership Of The Google Inc.

1099 Words Apr 24th, 2016 5 Pages
Abstract
In this report, the topics covered will mainly focus on the vision statement and mission statement, total quality and leadership of the Google Inc.
Keywords: Vision statement, Mission statement, Leadership, Total Quality, TQ, Google Inc.

Google is an American company focusing on products and services based on internet. It was founded by Larry Page and Sergey Brin and incorporated as a company at Sep. 4th, 1998. [1] Most of its profits came from the adwords [2], which is an online advertising service. Based on their premier technology of data searching engine, they developed and possessed a chain of products, acquisitions and partnerships beyond the Google Search, for example Gmail, Google Drive, Chrome Browser, Android operating systems for mobile phones and tablets, and even nowadays moving into hardware productions like Nexus, Google Fiber and self-driving cars. It grew so fast, only less than 20 years, and it already becomes the TOP 1 best companies in United States for 5 years in a row (2012-2016) [3]. So the question is, besides the technology, what makes Google so successful in the world. Even back in 2012, Google already becomes the best company to work with, what makes it keep going as the best one? It is because of the marvelous leadership, or their meaningful mission statement makes difference, or their quality does matter a lot.
1. Vision statement
By definition, the vision statement entails the goal and reason why an organization or a company exists.…

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