a) Mission Statement (Current)- Target’s mission is to make Target the preferred shopping destination for their guests by delivering outstanding value, continuous innovation and an exceptional guest experience by consistently fulfilling our Expect More. Pay Less.® brand promise."
b) New or Revised Mission Statement- Provide our guest with innovative solutions to enhance their shopping experience through easy and convenient channels while delivering exceptional service, outstanding value, and quality products and services that consistently fulfills the Expect More. Pay Less. ® brand promise.
c) Vision Statement – Target’s purpose- We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination …show more content…
Walmart and Costco are strong competitors for Target that dominate the discount retail store space (Stone, 2014). The ability to thrive in this retail space it is important for the corporation to connect with the consumers as well as strong inventory management to improve profit margins.
d. Company Analysis
The Target Corporation has been in business for over 50 years. They have had a continued focus on guest experience and innovative technology solutions that have continued to provide them with growth opportunities and success. The corporate mission and vision statement have been consistent and Target continues to meet their goals and grow their business. The future road map for Target includes cost savings initiatives, new technologies and continued focus on evolving the guest experience. Target continues to focus on community give back and has successfully met their goal of giving back $4 million per week to their communities (Target, 2015).
e. Customer Analysis
Target has focused on the middle class consumer who is brand aware but discount conscious. Understanding their current consumer base and analyzing future market opportunities, Target will expand their marketing efforts on attracting the Hispanic Millennium
b) New or Revised Mission Statement- Provide our guest with innovative solutions to enhance their shopping experience through easy and convenient channels while delivering exceptional service, outstanding value, and quality products and services that consistently fulfills the Expect More. Pay Less. ® brand promise.
c) Vision Statement – Target’s purpose- We fulfill the needs and fuel the potential of our guests. That means making Target your preferred shopping destination …show more content…
Walmart and Costco are strong competitors for Target that dominate the discount retail store space (Stone, 2014). The ability to thrive in this retail space it is important for the corporation to connect with the consumers as well as strong inventory management to improve profit margins.
d. Company Analysis
The Target Corporation has been in business for over 50 years. They have had a continued focus on guest experience and innovative technology solutions that have continued to provide them with growth opportunities and success. The corporate mission and vision statement have been consistent and Target continues to meet their goals and grow their business. The future road map for Target includes cost savings initiatives, new technologies and continued focus on evolving the guest experience. Target continues to focus on community give back and has successfully met their goal of giving back $4 million per week to their communities (Target, 2015).
e. Customer Analysis
Target has focused on the middle class consumer who is brand aware but discount conscious. Understanding their current consumer base and analyzing future market opportunities, Target will expand their marketing efforts on attracting the Hispanic Millennium