Swot Analysis Of Rosetta Stone

Decent Essays
Company: Rosetta Stone
Mission Statement: “At Rosetta Stone, our company 's mission is founded on expanding communication and understanding on a global scale. This mission infuses everything we do, from our internal operations to how we conduct ourselves in the marketplace and how we communicate and connect with our local and global neighbors.” - From www.missionstatements.com Many have heard of the software called Rosetta Stone, we see infomercials on our TV, or advertising in our magazines. In case you have not, it is a software program that is designed to help teach people a different language. The idea is to immures the user as if they are in another country in an attempt to teach them. One of the biggest ways that Rosetta Stone
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On the right there is a fit brain section that is designed to help strengthen your memory, above that is for homeschool learning, and Rosetta stone kids. In the “For Classrooms” section there are two options, one is for K-12 classroom and the other is for higher education products. The two sections alone are different directions the software that can be used. The company has tailored the software that they created to help support their goal. The company understands the importance of communication in the ever growing world. With over 7 billion people and a plethora of different languages, Rosetta Stone understands that to help achieve their goals of better communication, they need to expand their software to many …show more content…
The company understands that times are changing and having the ability to learn as you go is very important. You can download it onto a computer that you use on a regular basis. They make it easier now so that you can use it on a web browser without downloading software onto the computer, another great options provided you have an internet connection. The company has moved one step further by creating a mobile app for their product on smartphones and tablets. The app for smartphones and tablets is structured different and you will need to have a different subscription type, however it makes life easier in a society that is ever on the go.
A hard selling point for the companies message is the price of their services. With their product listed at a price of upward to $500, it does make it a harder product to purchase for those not able to have the money to spend. With one thing that I have noticed however, like any large appliance, Rosetta Stone has sales of their product and the sales tend to be often. With the best option of just waiting to make your purchase, you can save a

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