Mission And Values Of Facebook

Decent Essays
TELE 5340 – TELECOM PUBLIC POLICY AND BUSINESS MANAGEMENT

FACEBOOK ASSIGNMENT Name: Prashanth Reddy Edunuri

Grade

1. What is Facebook’s mission and values :
Mission:
 Its mission is to give people to share and make the world more open and connected.
 We use Facebook to stay connected with friends and family.
 To discover what’s going on in the world.
 To share and express what matters most for us.
 It is all about global sharing and connections. Value:
 It is now worth nearly $245 billion and it has very quickly become the one of the top 10 companies in the S&P 500.
 Facebook now worth more than Walmart.
 It is the fastest ever to reach $250 billion market value.
 As of now,
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What “industries” are Facebook competing in?
 Facebook, the social networking juggernaut, lets users share information, post photos and videos, play games, and otherwise connect with one another through online profiles.
 Facebook allows outside developers to build apps that integrate with Facebook, boasts more than a billion total users.
 Main business of Facebook are Internet Publishing, Broadcasting & Search Portals.
 Facebook acts as social media and used for Digital Advertising Services.
 Facebook had identified four value proportions for advertisers and marketers. They are reach, relevance, social context, and engagement.
 Creating value to the products such as Open Graph, Social Plugins, and Payments.
 Current competitors for Facebook are Twitter, Google, Microsoft, and LinkedIn.

3. What is Facebook’s business model?
 Facebook relies on the old internet business model – displaying ads.
 In Facebook there is a lot of room to target ads more effectively and put ads in more places.
 It is simple that Facebook provides free service to billions of users and it is free because it generates its revenue from the time that users spend on the site.
 This model drives a need to keep users on the site as much as
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Whereas Facebook is generating just $15 per user.
 Mobile advertising has been vital for Facebook. But this generates less revenue compared to that of desktop advertising (since fewer ads are shown).
 Sandberg, COO of Facebook has very strong relationships with large advertisers from her days when she worked for Google.
 Now-a-days Facebook has become a necessity and we consider it as vital as electricity.
 From the discussion above I would like to propose a model with the strategy of
 Would increase its advertising revenue per user, currently it is $15 per user. Let it be changed to $20 - $30 per user or even more if possible.
 We can also plan a strategy to increase advertising revenue for every quarter or half year depending upon the usage.
 Convince the advertisers to pay some extra money for precision and benefits they are getting from Facebook. I would also increase the platform for advertisers.
 Facebook has become vital in our life. So, we can try to introduce some amount of money to be paid for using Facebook account. We can also come up with idea same as Twitter, give access to different accounts depending upon their

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