Essay on Miss

1660 Words May 29th, 2016 7 Pages
Homework 2

Task 1: “Think” and “Reflect” Questions - based on the lessons so far

1) Explain the difference between standardisation and customisation. Standardisation means that companies learn to operate as if the world were one large market – ignoring regional and superficial differences (Levitt). To speak specifically, executives aim to sale the global products what are the best-value product with high quality, best technology and low prices in different national markets. Its mission is modernity and its mode, price competition, even when it sells top-of-the-line, high-end products. It knows about the one great thing all nations. Moreover, the strategy of standardization not only responds to worldwide homogenized markets
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| |Levitt’s Paper |Johanson and Vahlne Paper |Hofstede Paper |Melewar Paper |P&G Case |
|Tell me the key |Globalisation; |Step by step |Individualism; |Culture influence the brand|The brand management |

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