Miss Essay

2011 Words Feb 28th, 2013 9 Pages
Bachelor of Business Prescribed Textbooks - Trimester 1 2013
Unit Code ACC101 ADV101 COM104 ECO101 HOS101 IND101 MGT101 MGT102 MGT103 MKT101 MKT102 MKT103 PRN101 TOU101 ACC201 Fundamentals Of Management Accounting and Business Finance Understanding Advertising Sound, Vision and News Economics In A Business Environment Introduction To Accommodation Management Industry Practices Management Principles and Practices Introduction To Hospitality, Tourism and Events Service Industry Theory Understanding Marketing Introduction To Consumer Behaviour Marketing Communications Understanding Public Relations Tourism Theory and Practice Introduction To Applied Finance Textbook Accounting Business Reporting for Decision Making Advertising: Principles
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& Ingram, H. 2004, Developing hospitality properties and facilities , 2nd ed, Taylor & Francis Ltd, Oxford, Great Britain. Murphy, P. 2007, The business of resort management , 1st ed, Taylor & Francis Ltd, Oxford, Great Britain. Hjalager, A. & Richards, G. 2002, Tourism and gastronomy , 1st ed, Routledge, London, Great Britain. Bolman, L.G. & Deal, T.E. 2008, Reframing Organizations: Artistry, Choice, and Leadership , 4th ed, John Wiley & Sons Australia Ltd, New York, US. Pedler, M., Burgoyne, J. & Boydell, T. 2007, A manager's guide to self development , 5th ed, McGraw-Hill, US. Gibson, A. & Fraser, D. 2012, Business law , 6th ed, Pearson Education, Frenchs Forest, NSW. Nickson, D. 2007, Human resource management for the hospitality and tourism industries , 1st ed, Taylor & Francis Ltd, Oxford, Great Britain. Kerzner, H. 2009, Project management: a systems approach to planning, scheduling, and controlling , 10th ed, John Wiley & Sons Ltd, Chichester, Great Britain. Zikmund, W.G., Ward, S., Winzar, H., Lowe, B. & Babin, B.J. 2011, Marketing research , 2nd ed, Cengage Learning, South Melbourne, VIC. Walker, O.C., Gountas, J.,

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