Chapter eight: Satisfy the Critical Mind
The conscious mind enables humans to make decisions and direct behaviors. Feelings enable humans to become aware of their emotions. Consciousness lends a higher thought process, allowing humans to internally decide. Oddly, the same part of the brain that plans behaviors is linked to the emotion. Therefore, emotions and logic are interconnected. Rational decision requires emotional input and emotions can be reshaped by rational thinking. Humans can consciously reframe the meaning of feelings. In doing so, they reshape how the memory is recorded in the brain, increasing its effect.
Critical thinking is an exhausting process. Humans work daily to save their thought capacity in order to critically screen …show more content…
Word of mouth, hair reviews, and girlfriends have been the greatest means of attracting attention to the brand. I remember when I first decided to step outside of my comfort zone and try new products for my hair. The very first thing that dissuaded me from trying Miss Jessie’s hair care products was the overload of information. It was just too much to process. I settle for something with far less content, only for my friend to ask, “Why didn’t you try Miss Jessie’s hair …show more content…
The human brain is lazy. It is exhausting to think critically, especially when you have little time to do so; like on a busy hair care aisle. I think Miss Jessie’s brand could extend beyond word of mouth and speak to the rational minds of humans on the aisle, especially at the point of selection, by doing away with the cluttered message. Too much information can be harmful. The brand already has the right formula for a brand story. Its southern appeal ekes through its cursive typography, suggesting that the product is hand crafted, slowly processed. This brand message extends through the southern draw of its byline: “The best darn curls, period.” However, I think they fail to transition that emotional appeal into a logical argument that customers can understand, especially for suspicious buyers like me, who need to explain to their friends that a 21-ounce bottle of curl soufflé was worth 20 dollars. I suggest that marketers add only a few points that address the usefulness of the product, instead of the dreadful list. Phrases like “all natural, wash and go, flake free” get to the point and are not confusing. Alternatively, they could let the logo and the byline do the talking. Tying in a small excerpt about how the product was created and those useful product ingredients will work because the emotional and logical part the brain are interconnected. This will help shoppers find confidence in
The conscious mind enables humans to make decisions and direct behaviors. Feelings enable humans to become aware of their emotions. Consciousness lends a higher thought process, allowing humans to internally decide. Oddly, the same part of the brain that plans behaviors is linked to the emotion. Therefore, emotions and logic are interconnected. Rational decision requires emotional input and emotions can be reshaped by rational thinking. Humans can consciously reframe the meaning of feelings. In doing so, they reshape how the memory is recorded in the brain, increasing its effect.
Critical thinking is an exhausting process. Humans work daily to save their thought capacity in order to critically screen …show more content…
Word of mouth, hair reviews, and girlfriends have been the greatest means of attracting attention to the brand. I remember when I first decided to step outside of my comfort zone and try new products for my hair. The very first thing that dissuaded me from trying Miss Jessie’s hair care products was the overload of information. It was just too much to process. I settle for something with far less content, only for my friend to ask, “Why didn’t you try Miss Jessie’s hair …show more content…
The human brain is lazy. It is exhausting to think critically, especially when you have little time to do so; like on a busy hair care aisle. I think Miss Jessie’s brand could extend beyond word of mouth and speak to the rational minds of humans on the aisle, especially at the point of selection, by doing away with the cluttered message. Too much information can be harmful. The brand already has the right formula for a brand story. Its southern appeal ekes through its cursive typography, suggesting that the product is hand crafted, slowly processed. This brand message extends through the southern draw of its byline: “The best darn curls, period.” However, I think they fail to transition that emotional appeal into a logical argument that customers can understand, especially for suspicious buyers like me, who need to explain to their friends that a 21-ounce bottle of curl soufflé was worth 20 dollars. I suggest that marketers add only a few points that address the usefulness of the product, instead of the dreadful list. Phrases like “all natural, wash and go, flake free” get to the point and are not confusing. Alternatively, they could let the logo and the byline do the talking. Tying in a small excerpt about how the product was created and those useful product ingredients will work because the emotional and logical part the brain are interconnected. This will help shoppers find confidence in