Mise-en-scene – Mise-en-scene is an academic term that refers the arrangement of everything that appears in the corporate video, which includes décor, props, actors, lighting and costume that placing in this video.
1. Location & Environment - The corporate video was obviously filmed in indoor and outdoor of college and the environment of the college emphasizes the study life and the facilities at KIC.
2. Set design – The set design were focused on the décor and the props in the video, such as the furniture in the setting that more than just being a background. In this corporate video, most of the props are the book displays in the library, whiteboard in classes, and the computers at labs. These objects in the video have outlined the study …show more content…
The cut transitions were widely used in the video as the cuts happened when one scene directly replaced another scene, and fade in at the beginning and fade out from the low view angle after the KIC’s logo appeared in end of the video. The camera works and filming styles were simple and not fancy, but the viewers might feel boring as the overlook of the editing were too common, and the video should have the …show more content…
The corporate video of KIC sticks on the viewer’s memory because of the background music, but the content and the message was not drive perception as the concept is lack of creativity to increase and keep attention of the target audience, the viewer might not replay the video as it’s not create any awareness of the products. However, the corporate video managed to delivers the info of each course provided by KIC, such as they titled the related person according to the courses in the video. It don’t have the value of the touch emotions to target audience as its not a memorable advertising campaign and they won’t recall the message easily, but the video is considered a persuasive advertisement when comes to the demonstrations of the college that shows the benefits of the courses, although there’s no specific spokesperson for the advertisement, and they did not apply the reminding advertising strategy with creative
1. Location & Environment - The corporate video was obviously filmed in indoor and outdoor of college and the environment of the college emphasizes the study life and the facilities at KIC.
2. Set design – The set design were focused on the décor and the props in the video, such as the furniture in the setting that more than just being a background. In this corporate video, most of the props are the book displays in the library, whiteboard in classes, and the computers at labs. These objects in the video have outlined the study …show more content…
The cut transitions were widely used in the video as the cuts happened when one scene directly replaced another scene, and fade in at the beginning and fade out from the low view angle after the KIC’s logo appeared in end of the video. The camera works and filming styles were simple and not fancy, but the viewers might feel boring as the overlook of the editing were too common, and the video should have the …show more content…
The corporate video of KIC sticks on the viewer’s memory because of the background music, but the content and the message was not drive perception as the concept is lack of creativity to increase and keep attention of the target audience, the viewer might not replay the video as it’s not create any awareness of the products. However, the corporate video managed to delivers the info of each course provided by KIC, such as they titled the related person according to the courses in the video. It don’t have the value of the touch emotions to target audience as its not a memorable advertising campaign and they won’t recall the message easily, but the video is considered a persuasive advertisement when comes to the demonstrations of the college that shows the benefits of the courses, although there’s no specific spokesperson for the advertisement, and they did not apply the reminding advertising strategy with creative