• Home Page
  • Aleem Visram Marketing In The Real World Analysis

Aleem Visram Marketing In The Real World Analysis

Improved Essays
Show More
Marketing in the Real World

Aleem Visram is an award-winning, part-time professor at the Schulich School of Business. Having a decade-long work experience at fortune 100 companies such as Pfizer, American Express, Kraft, Novartis and Tetley, he has great insight to offer about what it takes to become a successful marketer. The INSIDER had the pleasure of sitting down with Aleem to gage his opinions on frequently asked questions regarding a career in marketing.
Starting from undergraduate, which school did you go to?
I went to school at Western, and I went there for two different reasons. One – it’s a great place in terms of a social atmosphere… and I’m sure you guys will understand what that means. Secondly, I really wanted to be as far away from home as I could possibly get. I went to the Richard Ivey School of Business for both my Undergraduate and MBA.
What is the most common misconception about marketing? …show more content…
Although advertising is a component of marketing, it’s probably a fifth of your total job. What people don’t realize is if you’re working in marketing, you are actually a strategist working on the brand strategy. How is the company going to make money? How is the product or service going to sell? Normally, companies hire advertising agencies to execute the plan and you have to work with them to build a strategy that fits with the brand you represent. A lot of the analytics revolves just around consumers. Understanding what they like, what they’re buying, and how frequently? These questions are key as they impact the way that you bring a product or service to market. In a nutshell, understanding the sales component and consumer insights is probably the most important

Related Documents

  • Brilliant Essays

    Marketing Analysis Of British Airways: Marketing Strategies
    • 3579 Words
    • 15 Pages

    Marketing Analysis Of British Airways: Marketing Strategies

    7th edn. United States of America: Jon Wiley & Sons. Davies, M. (1998) Understanding Marketing. Essex: Prentice Hall. Dibb, S., Simkin, L., Pride, W.M. and Ferrell, O.C. (2001)…

    • 3579 Words
    • 15 Pages
    Brilliant Essays
    Read More
  • Improved Essays

    Marketing And The Diverse Factors Analysis
    • 905 Words
    • 4 Pages

    Marketing And The Diverse Factors Analysis

    Marketing and the Diverse Factors that Influence It When I think of marketing I think of commercials, newspaper ads, even social media ads, but what is marketing. Marketing is the management process through which goods and services move from concept to the customer. It is also an organizational function with a set of processes for creating, communicating, and delivering values to the consumer (“What is marketing? Definition and meaning,” 2015). Managing customer relationships in ways that benefit the organization and its shareholders are also a part of marketing.…

    • 905 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Interpersonal Adaptability Essay
    • 1123 Words
    • 5 Pages

    Interpersonal Adaptability Essay

    Demonstrating interpersonal adaptability is another dimension effective recruitment loads onto. The manager should learn how to interact with the workforce, because the person in the current position knows the job better than anyone. By getting feedback from the workforce, the manager can make sure that the position that is about to be filled is occupied by the right person. Project management is also related to interpersonal adaptability. Project management requires the manager to make sure the employees have clear tasks, perform the tasks correctly, and work efficiently.…

    • 1123 Words
    • 5 Pages
    Great Essays
    Read More
  • Superior Essays

    Product Description: The Marketing Mix And Extended Marketing Concepts
    • 1772 Words
    • 7 Pages

    Product Description: The Marketing Mix And Extended Marketing Concepts

    Product Description, Current Market Conditions and Analysis G-RO carry on luggage is a travel bag designed specifically for the on the go light weight traveler who is spending anything from 1 to 7 days away from home. It 's designed with several modern day features which are made to allow owners to carry clothing and accessories in a small carry on bag. It creates not just practicality for the consumer but also ease of travel, a sense of modern day fashion, versatility and also usefulness with a modern day touch of technology These designs include: • Separate areas for clothing and computing technologies • In built battery (24000 Mah) and wiring to allow on the go charging of computers, phones and tablets in their separate purpose built compartments • Work station for business Given…

    • 1772 Words
    • 7 Pages
    Superior Essays
    Read More
  • Improved Essays

    Marketing Goals, Strategies, Objectives, And Tactics
    • 884 Words
    • 4 Pages

    Marketing Goals, Strategies, Objectives, And Tactics

    Benefits of Marketing Goals, Strategies, Objectives, and Tactics The importance of marketing within the healthcare industry has grown over the past few years and will continue to grow. Marketing is defined by the American Marketing Association as “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (Kotler, Shalowitz, & Stevens, 2008). It is obvious we are exposed to marketing daily. From a physician trying to attract new patients, hospitals with a new state-of-the-art treatment facility, or the Centers for Disease Control and Prevention running a campaign to increase annual flu…

    • 884 Words
    • 4 Pages
    Improved Essays
    Read More
  • Superior Essays

    Employment Of Market Analysis
    • 1063 Words
    • 5 Pages

    Employment Of Market Analysis

    Employment of market analyst is projected to grow 19% from 2014 to 2024 which is the greatest increase than any other occupation out there. Even though employees do not think market analysts are important to a business market analysts are a major key to businesses and employees wonder what role do they play because most employees think market analysts will not be able to help the business. Not only do market analysts study market conditions to examine potential sales of a product or service but also market analysts provide the companies with a chance to increase in sales and lower in costs. In the same way market analysts are like any employee in a business they find out what customers want and need, understand what products people want, who…

    • 1063 Words
    • 5 Pages
    Superior Essays
    Read More
  • Great Essays

    Milestone 3: Competition And Five Forces Model
    • 900 Words
    • 4 Pages

    Milestone 3: Competition And Five Forces Model

    Indeed, it is essential to appreciate that the population constituted of some of the marketers who work for top-tier companies such as Facebook, Coca-Cola, Ford Motors, and Rolls Royce amongst others. The population was formulated in such a manner because such individuals tend to have in-depth information about the factors which their managers pay special attention to when they are choosing marketing firms (Kelkar, 2011). In effect, the standard of data provided by the respondents will facilitate the research to draw logical and reasonable conclusions about the dynamics of the relationship between marketing firms and commercial…

    • 900 Words
    • 4 Pages
    Great Essays
    Read More
  • Improved Essays

    Social Media Personal Statement
    • 811 Words
    • 4 Pages

    Social Media Personal Statement

    The first step in achieving my goals is to learn systematically about marketing. For the special field like marketing, working experience is essential. The NYU School of Professional Studies is located at the center of New York which has numerous opportunities to enhance their professional skills and to keep in touch with the latest technology and news. What’s more,…

    • 811 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Brand Management Personal Statement
    • 1073 Words
    • 5 Pages

    Brand Management Personal Statement

    I am currently an undergraduate student in business management field looking to broaden my experience in marketing and sales domain. My grasp on key business concepts is firm. Since business industry is a broad-ranging term, it entails in itself myriad of domains for facilitating best practices. I have attended university-organized employability week sessions for ascertaining my area of interest with respect to maximizing potential use of my skill. It takes meticulous planning and extensive research to workout a feasible career plan with respect to my chosen field of interest.…

    • 1073 Words
    • 5 Pages
    Improved Essays
    Read More
  • Improved Essays

    Obstacles Of Integrated Marketing Communication
    • 812 Words
    • 4 Pages

    Obstacles Of Integrated Marketing Communication

    Majority of firms will agree that there is a significant doubt of knowing the number of staff to have, how to design, manage, and correctly measure its outcomes. A few obstacles include identifying the practice and barriers that can delay integrated marketing communication attempts, using effective communication skills, lack of integrated marketing communication measuring process, and having multidisciplinary skills within the marketing staff. There are four ways of overcoming obstacles, such as, calculated consistency, measurement process, functioning system, and professional skills. It is important to brainstorm and create an unique brand and remain consistency throughout the entire process. By having a measurement process, the firm will be able to think outside the box, improve and bring in new customers.…

    • 812 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Marketing Research Executive Summary
    • 732 Words
    • 3 Pages

    Marketing Research Executive Summary

    Marketing research is the systematic collection of information on existing and exponential markets for analysis and consequent action. (Marketing9.com, 2012) Marketing Research is the process of checking all aspects of a business environment. Marketing research can help determine economic trends and market demand for new or existing markets. Marketing research can also help find potential opportunities or threats to a company or product.…

    • 732 Words
    • 3 Pages
    Improved Essays
    Read More
  • Superior Essays

    Mkt 421 Marketing And Customer Value Analysis
    • 1232 Words
    • 5 Pages

    Mkt 421 Marketing And Customer Value Analysis

    Marketing And Customer Value Frank Shephard MKT/421 Gregory Rankin 10/30/2017 Marketing Definition According to the American Marketing Association, marketing can be defined as the activity, processes of a set of institutions for communicating, exchanging, creating and delivering offerings that have value for partners, society, clients, and customers. While this definition may seem cumbersome, it ensures that one gets a better understanding of the broad concept of marketing. In simple terms, the definition of marketing by AMA can be narrowed down to the tasks that are undertaken to ensure that value is delivered in the workplace (Copley, 2014).…

    • 1232 Words
    • 5 Pages
    Superior Essays
    Read More
  • Improved Essays

    The Success Of Coca Col The Power Of Marketing
    • 807 Words
    • 4 Pages

    The Success Of Coca Col The Power Of Marketing

    In the modern business scenario, marketing is considered key to the growth and profitability of any brand. Most of the big brands that we know of as highly successful have used their marketing strategies successfully to influence and attract their customers and it is their marketing and advertising which is chiefly behind their success. Apart from market penetration and positioning, there are many more things which come under marketing and are essential to make a brand successful. Ignoring or underestimating the power of marketing can prove really costly for a company. Marketing involves multiple things from choosing target market and segmenting customers into market segments as well as understanding their buying behavior and providing…

    • 807 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    The Key Roles And Functions Of Marketing As A Management Process
    • 989 Words
    • 4 Pages

    The Key Roles And Functions Of Marketing As A Management Process

    The American Marketing Association (AMA): Marketing is the process in which an organisation plan and implement services to create, exchange and meet the needs of businesses and consumers (Heidi Cohen, 2016). Listed below are the key roles and responsibilties of the marketing function as a result of my research: 1. Smallbusiness.chron.com (2016) states that there are seven (7) functions of marketing and these are distribution, financing, market research, pricing, product and service management, promotion and selling. 2. Situation analysis helps to identify the different approaches and guidelines which a business uses to satisfy the needs of their customers (Netmba.com, 2016).…

    • 989 Words
    • 4 Pages
    Decent Essays
    Read More
  • Improved Essays

    Reflection: Dual Nursing And Business Student At ACU
    • 981 Words
    • 4 Pages

    Reflection: Dual Nursing And Business Student At ACU

    REFLECTIVE PAPER As a dual Nursing and Business student at ACU, the idea of learning marketing didn’t seem to connect with my goals as working as a full-time nurse, nor did it appeal to me in my everyday life. It was later that I learned that marketing had a very psychological basis that could be explored and would prove useful in my future endeavours, in and out of the workplace. The subject has also broadened my knowledge as to how I think, as I learnt processes that were done in my head that I hadn’t noticed before. This paper will discuss the connections that were made in the duration of the unit to further learning and applications to future employment and way of life.…

    • 981 Words
    • 4 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings