We have all been there—multiple devices turned on to gain access to tickets the second they go on sale. Social media gives these fans a direct way to gain access making them even more likely to invest their time and money into “their team.” Individual teams are more recently creating web platforms that not only give stats, live feed, ticket information and real time with the players; but an ability to purchase the “behind the scenes” experience. For example, the Dallas Cowboys offer the ability to purchase an all inclusive package, the ability to watch the draft while sitting in the team’s “war room”, and photos with the cheerleaders—all through one common interference, their app (C. Smith). More than others, Twitter and Facebook allow these teams to gain instant feedback, which is invaluable (Shpigel), but as well create emotional hemorrhages that make players recognize that “thick skin” is imperative. Each move needing to be strategically planned …show more content…
We have progressed into a transparent world, a glass house—so easily shattered by one compulsive tweet or post. Now a days, photos and stories can conspire from little to nothing in order to make headlines. Though these may seem like negative effects of social media—and are often looked down on—negative publicity is still free publicity for a team, continuously gaining revenue. Social media’s implication on NFL players not only shows up in the news on a regular basis, but effects a fans opinion of a team, as well as a team’s acquired revenue. For example, Tom Brady, quarterback of the New England Patriots, implication of deflating game footballs not only cost the Patriots one million dollars but also took away two of their future draft picks (Pennington). This mishap not only spread throughout cyber space at rapid speed, but also created fan unrest. Effecting the Patriots detrimentally—more than the one million dollar fine. These players are daily faced with the consequence of social media and exposure from being a pro athlete. These allegations can not only ruin someones career but home life, sometimes an implication of social medias ability to blast false