Movie, TV show, magazine, Internet and so on, everything you see from different media and different elements in these media such as the words, the images, the colors, the sounds, the angle of camera, are designed to make you think, sense and experience in a particular atmosphere (Beaton,2012). That is to say, artificial visual elements in different culture background could represent different meanings. Visual culture is to find out the connotation and denotation of them. Using a picture from an advertising campaign for Vivienne Westwood Spring/Summer 2016 collection (see appendix 1), this paper will describe the photograph and the meanings it conveys; explore how these meanings pass to the viewers; analyze what kind of values these advertisement represents; and assess the success of the image.
‘Mirror the World’ from Vivienne …show more content…
In this set, there are a lot of props symbolized different meanings. The use of chairs, steps, wooden floors and shelves, it is a kind of remodeling the deck in a real ship of Venice. There are some fishes in the fish globes below the chairs represent out of freedom, people fed and fished fishes and animals from Venice. Also, the fish globes denote a microcosm of Venice’s lagoon, singular ecological environment in globes means the destruction of ecological environment. The use of uneven and limpid blue in background wall represent a sense of liberty, peace and melancholy and it also could be a representativeness of river and sea or things about water. In the middle of the wall, there is a painting behind the models that it is a classical picture of Venice. The clean water, beautiful ships, unique buildings and blue sky in this picture, all these elements connote a sense of the original and beautiful Venice. This image represent the beautiful vision in the past of Venice but it just become a picture here. There is a subtle connection between the real word and the
‘Mirror the World’ from Vivienne …show more content…
In this set, there are a lot of props symbolized different meanings. The use of chairs, steps, wooden floors and shelves, it is a kind of remodeling the deck in a real ship of Venice. There are some fishes in the fish globes below the chairs represent out of freedom, people fed and fished fishes and animals from Venice. Also, the fish globes denote a microcosm of Venice’s lagoon, singular ecological environment in globes means the destruction of ecological environment. The use of uneven and limpid blue in background wall represent a sense of liberty, peace and melancholy and it also could be a representativeness of river and sea or things about water. In the middle of the wall, there is a painting behind the models that it is a classical picture of Venice. The clean water, beautiful ships, unique buildings and blue sky in this picture, all these elements connote a sense of the original and beautiful Venice. This image represent the beautiful vision in the past of Venice but it just become a picture here. There is a subtle connection between the real word and the