CVS and Target Pharmacies are proud to introduce a new service to our customers and those looking for a convenient way to pick up their prescriptions and get medical care. Our new one stop shop for your medical needs will be available 7 days a week, while stores are open. MinuteClinic will prove to be the most convenient place to take care of health needs. The merger with Target will bring a new generation of customers. Introducing a clinic into the Target store will combine our services with a retail giant.
The staff at MinuteClinic will include a staff of certified nurse practitioners, physician assistance, and doctors that will be available to exam, diagnose and write prescriptions. The plan is to work as your neighborhood, therefore the …show more content…
It now suffices it to use some marketing research tools for it to succeed in providing the service efficiently. First, CVS ought to use mass media in gathering information. This tool will involve sending messages to influencers through and request for a feed on the minute clinic. Another way is through paid ads or using media such as Facebook, analyze the responses and seeing as to whether minute clinic receives likes and positive feedback (Phills, et al., 2008). Secondly, apply customer case studies. With the first clients that minute clinic will provide services to, engage them in interviews. By so doing it is possible to note some weaknesses that have not been noticed before (Phills & miller, 2008. Another technique is quora. The answers that CVS will get from quora will be crucial; they help them know how people enjoying services of minute clinic feel about those services. That is if they like the services or not.
Secondary market research is a method of collecting data from readily available sources; these data is provided by research that has already been done by other people. These sources are many ranging from government records and statistic agencies. The secondary sources can be categorized into; public sources, where data is available for free and commercial sources where information is availed through subscription (phills, 2008). While collecting data from secondary sources there factors that ought to be put into consideration and key among them includes the
The staff at MinuteClinic will include a staff of certified nurse practitioners, physician assistance, and doctors that will be available to exam, diagnose and write prescriptions. The plan is to work as your neighborhood, therefore the …show more content…
It now suffices it to use some marketing research tools for it to succeed in providing the service efficiently. First, CVS ought to use mass media in gathering information. This tool will involve sending messages to influencers through and request for a feed on the minute clinic. Another way is through paid ads or using media such as Facebook, analyze the responses and seeing as to whether minute clinic receives likes and positive feedback (Phills, et al., 2008). Secondly, apply customer case studies. With the first clients that minute clinic will provide services to, engage them in interviews. By so doing it is possible to note some weaknesses that have not been noticed before (Phills & miller, 2008. Another technique is quora. The answers that CVS will get from quora will be crucial; they help them know how people enjoying services of minute clinic feel about those services. That is if they like the services or not.
Secondary market research is a method of collecting data from readily available sources; these data is provided by research that has already been done by other people. These sources are many ranging from government records and statistic agencies. The secondary sources can be categorized into; public sources, where data is available for free and commercial sources where information is availed through subscription (phills, 2008). While collecting data from secondary sources there factors that ought to be put into consideration and key among them includes the