Milta Cafe: A Restaurant Case Study

Decent Essays
A 28-year-old Glen Bell was cooking in his roadside stand, Bell’s Drive-In in San Bernardino, California. Across from is roadside stand was a restaurant named Mitla Cafe. Milta Cafe was filled with guest especially during lunch time. The restaurant’s main consumers we're Latinos/Hispanics. When trying Milta Cafe he tried their special, a taco and fell in love. Only a few non-Hispanic Americans have tried Hispanic cuisine.
“Mexican immigrants had been pouring into southern California, bringing with them recipes for their favorite dishes”(Tarshis19). With that many Hispanic cuisine restaurants have opened, but not many Non-Hispanic Americans we're willing to try these foods. But Bell was so amazed with the dish he was determined to introduce

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