Millercoors Merger Case Study

MillerCoors is a combination of SAB Miller and Molson .The main operations of this company is in Milwaukee where our Former Miss Famu Domonique James is currently working. The Miller Coors merger occurred in 2007 although the talks of both companies coming together was discussed for some time.This merger of both companies was created in order to better compete against other beer companies and decrease competition.The combination of the two beer leaders would be considered among the world's largest corporate mergers. The two companies together have about 224,000 employees in more than 100 different countries. Their brands include Miller Lite, Miller High Life, Miller Genuine Draft, Coors, Coors Light, Molson Canadian, Leinenkugel's, Crispin Hard Cider Company, Saint Archer Brewing Company and Blue …show more content…
Tom Long is the current CEO of MillerCoors, with his other leaders they are taking MillerCoors to a new level. MillerCoors is the second-largest beer brewery company in America, second to Yuengling & Son. SABMiller owns the majority shares in MillerCoors, Molson Coors Brewing Company recently bought 58% of MillersCoors for 12 billion dollars. Due to the MillerCoors joint venture that is partly owned, SABMiller would need to be sold off to a competitor, otherwise the U.S. Justice Department would never sign off on a beer merger that would cause the top brewers selling seven out of 10 beers in the U.S. If the deal were to occur, it would give Molson Coors full control of the company’s U.S. operations at a time when many of the MillerCoors brands are facing pressure from fast-growing craft brands, as well as market share losses to the wine and spirits categories. Government regulators are likely investigating the AB InBev and SABMiller merger which was announced. The concern is that the combined company will hold too much power in the industry, which will cause higher prices for