Rhetorical Analysis Of Millennials: The New Greatest Generation

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Joel Stein is the author of an article about society’s views on millennials entitled “Millennials: The New Greatest Generation” which is featured in Time magazine in 2013. Stein argues how millennials will be the change the future needs and express his unwavering belief in them as a generation. In his attempt to persuade his readers, he makes cruel generalizations about the peer group saying that they are “lazy, entitled, selfish, and shallow” (Stein 28).Stein uses rhetorical strategies called pathos and ethos to help him effectively write this article. Pathos is the use of emotion to persuade readers while ethos is used to prove the credibility of the persuader. Stein’s purpose for writing the article is to persuade his audience that millennials …show more content…
A rhetorical statement or scenario is used to reiterate an author's point or get readers to think deeply about a situation. For example, he states in his article, “Now imagine being used to that technology your whole life and having to sit through algebra” (Stein 32). This rhetorical statement forces both his audience and each generation before millennials to think about how different they would have acted if they had unlimited access to the kind of technology that this generation has now. Stein continues by saying later in his work how he has been constantly calling millennials lazy throughout the entire article but then he says how he was “supposed to finish this article nearly a year ago”(Stein 30). This statement makes the readers think about how maybe millennials and the generations complaining about millennials really are not that different. Stein also suggests how “Yes they check their phones during class but think about how long you can stand in line without looking at your phone” (32). This statement is another instance of a rhetorical statement to convince his readers of his purpose.. Including rhetorical statements adds overall success and influence on his readers' to view millennials the way he

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