Millennials And Social Power

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A millennial is a person born between 1981 and 1995, making the age range 20 to 35. There are 83 million millennials that make up the United States population, more than any other generation (Babin & Harris, p. 207). Not only are millennials the first digital natives, they are connected more socially, have less money to spend, are burdened with debt but also have different priorities. Millennials play video games, instant message, download music, watch television online and use social media more than Generation X and Baby Boomers. With forty-four percent using text messaging and thirty-eight percent using social media, millennials have a platform to reach the world the older generations never had. But these millennials have less money to …show more content…
160). With Millennials being one of the more connected generations with social media outlets, they hold a power to change what others believe. According to The Millennial Impact, eighty-four percent of millennials made a charitable donation in 2014 with seventy percent volunteering at least an hour (Millennial Impact, p. 9-11). Most of these donations were made by employers asking their Millennial employees to donate which falls under expert and referent power. These two types of power deal with a person admiring qualities of a person and using the knowledge that they have (Babin & Harris, p. 160). While these two types of social powers are ones that reflect on the actions of Millennials, the power that this groups holds most would be referent power. This type of power can be seen in the use of Millennials instilling their values into others. Because this group is one of the largest groups, they are always being looked at for how they behave. Their power for changing the actions of others lies there. Social media is a term used to describe sites and apps that have the capability to post on the internet. A few of these outlets include Facebook, Twitter, Instagram and Snapchat (Nations). With all of these apps at the fingertips of this generation, there is an information influence on their behavior and attitudes. An informational influence are the ways behaviors and attitudes

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