Milka Case Study

Superior Essays
Milka is the world-famous brand of chocolate and other confectionery originally coming from Germany. The products of Milka are loved by millions of people because of the company`s approach to the production and to the customers. This confectionery is well-known, because Milka makes its sweets choosing only top-quality fresh raw materials showing respect and establishing a close connection to customers. This caring approach is appreciated and valued by Milka`s customers.
Milka is a brand produced by the US Company Mondelēz International. As a rule, Milkas are sold in a form of a 100 gram bar, 4x6 cubes of chocolate in size with a big range of flavor fillings, such as caramel, Oreo cookies, and strawberry yoghurt and so on. Usually the flavors differ depending on the place of selling or distribution.
In 1825 the chocolatier and the owner of a factory Philippe Suchard from Switzerland
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In case of Milka sellers due to the large resources and the aim of maximum satisfaction of buyers` tastes provides a wider variety of chocolate goods in large quantities. Variety of goods was one of the main reasons of strengthening on the market in Asia and Europe. Managers provide good distribution strategy after deep investigation of the market. Managers of Milka found a sufficient amount of products to satisfy a wide range of potential customers.
The main aim of the Milka distribution strategy was the idea is to establish a loyal following and draw consumers to the products. Milka pays a lot of attention on wide advertisement, creation of buyers desire to buy and for developing recognisability. Pull strategy was chosen by Milka because it is most effective on the markets of bulk products. The idea of Mondelēz International is to organize community among product buyers through media, social networks and “Milka

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