Miles And Snow Theory Paper

Decent Essays
Miles and Snow theory believe there are four basic approaches to pursue a business. The four elements are Prospector, Defender, Analyzer, and the Reactor. For Papa John to remain third largest pizza chain, there was some risk taken. Papa John Inc. Has always distinguished itself, using the best ingredients, focusing on quality and fresh products. According to the text prospector, it is defined as being the first to move into a business, and it also presents new ideas and new products to the market (Parnell, 2008).
In 2002 Papa John strategies a business move and closed business that wasn't bringing in enough revenues, however, new and bigger stores were open in different areas that would bring in more customers. A defender rather moves late,

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