Miles And Snow: Four Strategic Types

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Miles and Snow consider four strategic types (1) prospectors (2) defenders (3) analyzers, and (4) reactors. It’s typology is an alternative to Porter’s approach to generic strategy (Parnell, 2014). However, when using Miles and Snow’s strategy typology, Dollar Tree prospectors is instability because they constantly are producing innovations whereas their defenders seek stability and control in their operations to achieve maximum efficiency (Parnell, 2014). In fact, if an alignment is reached between organizational structure, than the strategy among prospectors, defenders, and analyzers gives the Dollar Tree the possibility to become a strong competitor among the industry (Parnell, 2014). However, if a non-alignment is reached between strategy

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