Mike Denney: A Case Study

An active member of the North American country music community, Mike Denney believes in his artists and is prepared to invest whatever it takes, as long as it takes. A proud member of the Canadian Country Music Association® (CCMA®) Board of Directors, his passion for the genre and contribution to the industry has been acknowledged with consecutive 2014 - 2015 CCMA® (award) Record Person of the Year titles. As President of Toronto-based MDM Recordings Inc. (MDM; an independent Canadian country music label, distributor, publishing and artist management company), Denney's core business mantra is work hard-play hard, and he aspires to work with and represent talent who are willing to give 110% of their efforts to their musical craft. He in turn meets this commitment with the same level of dedication to his MDM “road family”. He shares, "I am hard-working, persistent, and a team-player. I believe that you get more bees with honey, meaning being straightforward and treating people as people with complete respect – creating a win-win situation for everyone in …show more content…
He proactively built his MDM team with key partners who share his passion to amplify industry activity, in celebration of the rich artistic talent and opportunities in Canada. Under his leadership, he has magnified MDM, increasing their 2014 - 2015 Canadian-market share fivefold for the second consecutive year. In strategic complement, to enhance artist success through international recognition, Denney championed MDM’s operational expansion to both the Australian and American territories. Consequentially, the MDM “road family” celebrated their first 2015 CCMA® (award) for Record Company of the Year. A musical soul fed by a country music sweet spot, Denney's infectious enthusiasm manifests through his work ethic, undoubtedly the driving force behind the MDM