As an up and coming regional distributor of office products, Mid-Town Office Products is poised for growth (Johnson & Marshall, 2009). Subsequently, the suburban, east Los Angeles based distributor is intent on leveraging its full suite of value added products and service to outpace the competition and win customers. Therefore, Mid-Town supplies customers a wide range of office products ranging from paper clips to small office machines. Moreover, Mid-Town customers have access to their exclusive website, which enables customers to order supplies via the internet and receive them by next day if the order is placed prior to 4:00pm. Additionally, Mid-Town provides its customers access to their customized database which allows customers to track
