Initial Goal: Take advantage of both sales offices and webcenter options to capture the market quickly.
Application: To capture the Workhorse market, MicroBurst placed the majority of sales employees in this area (Q2) which resulted in MicroBurst taking the largest share in this segment. In Q3, the MicroBurst sales team was able to generated 2,789,600 in sales revenue. By the end of Q4, 35% of MicroBurst’s sales revenue came from the sales office and 26% came from the web center.
Of industry competitors with both sales offices and a webcenter, MicroBurst discovered it had the highest sales office demands and the lowest web demand. This revealed to the executive team that more resources should be sent to developing the web centered. Note:
Application: To capture the Workhorse market, MicroBurst placed the majority of sales employees in this area (Q2) which resulted in MicroBurst taking the largest share in this segment. In Q3, the MicroBurst sales team was able to generated 2,789,600 in sales revenue. By the end of Q4, 35% of MicroBurst’s sales revenue came from the sales office and 26% came from the web center.
Of industry competitors with both sales offices and a webcenter, MicroBurst discovered it had the highest sales office demands and the lowest web demand. This revealed to the executive team that more resources should be sent to developing the web centered. Note: