Michel Berger Hotel Case Study

1160 Words 5 Pages
1.1.1 Overview of hotel industry in Berlin and case hotel
Berlin is the capital city of Germany where each year over 25 million people, both national and international travel to, stay overnight and book hotels(Federal Ministry of Economics and Technology, 2012, p. 5-10). The city of Berlin itself is home to 3.47 million people covering an area of 892 sq. km. Berlin is also the third best and popular tourism destination in Europe for the year 2015 with record overnight stays of 30 million. Berlin is also home to head-quarters to some of the renowned organizations like, Deutsche Bank, Siemens, Allianz, BVG, Bayer Inc., BMW, and Randstad which ensure that corporates across the globe visit Berlin for corporate events and meetings (Baker, Plesman, & Schröder, 2016, p. 5). Furthermore, famous tourist destinations attracting national and
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The prime motto of the hotel is “Instead of chasing profit, we want to maximize quality and experience in all that we do. We love to relate to everything and everyone”. The hotel consists of six types of rooms, Cosy, Loft, Luxus, Hideout, Band and The Big One, each consisting of basic amenities and the level of luxury increases according to the type of room booked. Each room has imaginative design, free Wi-Fi and a stylish cafe-bar with furnished rooms featuring artistic decor and cable TV. In 2015, the hotel also featured the wall street journal as one of the best hotels to stay in with radical concepts, parties, riverine areas and beaches. The hotel also flaunts an in-house restaurant with separate areas for events. The famous East Side Gallery is a 5-minute walk from the hotel and is easily accessible by sub-way and other transportations. The hotel also has an average rating of 8.8 at the bookings.com (Booking.com, 2016). The hotel has also received positive reviews from over 2000 consumers since its

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