This time increment begins with the explanation of how the encoding process is logical for the first generation that has had access to computers to now. An example displayed to show the encoding process was regarding simply riding the bus. During a ride on the bus, riders take in a lot of information that needs to be processed. Michael Rugg says that a majority of information society has to remember is not what we assumed we were going to have to remember. There is a correlation between the length of time learned and how long you remember the material. Learning the "big picture" should be the first priority before learning the fine details as well as pairing a visual with the information will help with memory. If you study in multiple different
